April 2018 PPM Analysis:
Classic Hits-Oldies

| May 25, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first two installments of this four-part special feature series of April 2018 ratings overviews dealt with spoken-word formats. Specifically, an all-news overview was posted Wednesday (5/23) and our analysis of Major League Baseball flagships (all of which are either sports talkers or news/talk) appeared yesterday (5/24). On deck Monday is the comprehensive look at news/talk.

Right now though our attention is on classic hits-oldies, with this summary comprised of PPM-market facilities that rank in the top 20 (6+, April 2018).

Bottom-line matchup: In April 2018, the typical PPM-market classic hits-oldies station generally notches a 6+-share of 5.13 and finishes #6.33. Those (6+) rank and share stats are better than both all-news (4.53/#8.75) and our particular panel of MLB flagships (3.98/#12.39).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Coming next Monday (5/28) – the news/talk overview; email managing editor Mike Kinosian at Kinosian@TALKERS.com

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Category: Analysis