March 2018 PPM Analysis: Public News/Talk

| April 26, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our extensive overview of the March 2018 sweep continues with a look at public stations whose primary focus is news/talk.

Yesterday’s analysis was of all-news stations (Wednesday, 4/25).

Breakouts shown here consist of data from public news/talkers that rank in the top 20 in any PPM market (6+, March 2018).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay the company for its information.

Bottom line: Whereas the typical qualifying PPM-market all-news station ranks #7.64 with a 4.79 AQH-share (March 2018, 6+), its public news/talk colleague is #10.92/3.74 (6+).

Coming up: A look at mainstream rock (tomorrow, 4/27) and then commercial news/talk (Monday, 4/30); email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis