February 2018 PPM Analysis:
Classic Rock

| March 30, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — After having posted special feature February 2018 ratings overviews of sports talk stations (Wednesday, 3/28) and public news/talk outlets (yesterday, Thursday, 3/29), we turn our attention to classic rock.

This summary is comprised of PPM-market classic rockers that rank in the top 20 (6+) in the February 2018 ratings period, which covered February 1 – February 28.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Bottom-line matchup: The typical PPM-market classic rock station in February 2018 generally notches a 6+-share of 4.98 and finishes in sixth/seventh place (#6.54), stats exceeding what we noted in sports talk and public news/talk.

Up next: A look at commercial news/talk; email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis