PPM Analysis: December 2017’s Ups & Downs

| January 15, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Each month, we analyze PPM ratings performances of two spoken-word formats and two music-intensive formats. In the December 2017 sweep, for example, we have already addressed all-news; sports talk; hot AC; and country.

Given the fact, however, that the December 2017 ratings period (November 9 through December 6) again featured many (primarily) adult contemporary stations transitioning to all-Christmas music, we are adding bonus coverage to gauge the overall impact of this annual programming strategy.

This particular overview addresses all PPM-stations that either improved – or decreased – by one full-share (November 2017 – December 2017, 6+).

Email managing editor Mike Kinosian at Kinosian@TALKERS.com

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Category: Analysis