December 2017 PPM Analysis: Hot AC

| January 9, 2018

By Mike Kinosian,
Managing Editor
TALKERS

LOS ANGELES — Following two extensive December 2017 overviews in the spoken-word arena (all-news, Friday 1/5 and sports talk yesterday, 1/8), we turn our attention to hot AC.

Breakouts shown here consist of data from hot ACs that rank in the top 20 in any PPM market (6+, December 2017).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.

Bottom-line comparison: Based on our parameters and analysis, hot AC (#8.81) and all-news (#8.41) are similar in average 6+ rank in December 2017, as well as typical 6+share (4.34, hot AC/4.46, all-news).   

     

Up next: A look at country; email managing editor Mike Kinosian at Kinosian@TALKERS.com. 

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Category: Analysis