CES 2018: Software, Hardware, Hard Feelings

| January 9, 2018

By Holland Cooke
Media Consultant


LAS VEGAS — As some 180,000 of us – from 150 countries — swarm Las Vegas this week, we media are under strict instructions FROM the Consumer Electronics Show not to SAY “Consumer Electronics Show” in our reports. They want us to say “C.E.S.,” which, to me, sounds like a disease.

The Consumer Electronics Association even changed its name to “Consumer Technology Association,” because the way we use smartphones and Amazon and Uber and AirBnB – and with Bitcoin and presidential Tweets grabbing headlines – it’s clear that technology is no longer just gadgets.

Not that there aren’t plenty of ‘em in a Las Vegas Convention Center exhibit hall the size of 50 football fields.  Several thousand companies are here to debut tens-of-thousands of products.

Drones? Robots? You bet!

And new-tech turntables!  Remember vinyl?  How about wireless earbuds that translate – in real-time – any of 40 languages you-and-the-person-you’re-speaking-with are speaking to each other.

Hitting the supermarket on you way home?  With “Smarterware” by Ovie, you “know what’s in your fridge, and how long it’s been there, from anywhere!”  And an app can suggest dinner recipes based on what’s already in your high-tech refrigerator. They tell us that the average American throws away 40% of the food they buy, wasting $2000 annually.  2/3 of the time, because it’s forgotten.

High-tech meets high-fashion in the O’2Nails booth.  Send a photo from your smartphone to their printer, stick your hand in the printer, and – in 35 seconds – it’ll nail-paint your photo.  “Petcube play” enables your pet to Facetime you!

It’s not all fun-N-games at CES.

FCC Chairman Ajit Pai – who recently did-away with Net Neutrality — canceled his appearance here, after reported death threats.

Tomorrow, ride with us in the driverless car.

Holland Cooke is a media consultant working at the intersection of Talk Radio and the Internet.  Follow him on Twitter @HollandCooke

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Category: Analysis