November 2017 PPM Analysis: Adult Hits

| December 12, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of November 2017 ratings overviews continues with an in-depth examination of adult hits.

Previously posted were similar ratings summaries for news/talk operations (12/8) and NBA flagships (yesterday, 12/11).

This analysis of adult hits stations is comprised of PPM-market facilities that rank in the top 20 (6+) in the November 2017 ratings sweep, which covered October 12 through

November 8.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Bottom-line: While there may not be a great many PPM-market adult hits stations, the vast majority in our November 2017 sample did quite well. In fact, the adult hits format claims the strongest 6+-share (5.43) and best average 6+-rank (#6.47), easily outdistancing news/talk (3.80/#11.02) and the NBA flagships (2.63/#17.30) in those areas.

Next up: A November 2017 overview of mainstream CHR stations; email managing editor Mike Kinosian at Kinosian@TALKERS.com.

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Category: Analysis