October 2017 PPM Analysis: Alternative

| November 10, 2017
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By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Having already posted October 2017 ratings overviews for public news/talk stations (Wednesday, 11/8) and NFL flagships (yesterday, Thursday, 11/9), we turn our attention to a similar analysis for alternative – occasionally referred to as “modern rock” or “new rock.”

Facilities that rank in the top 20 in a PPM market (6+, October 2017) comprise the following alternative scoreboards.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services, so owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Bottom-line comparison: Among the three eligible sample bases we’ve addressed so far, alternative has the highest (October 2017, 6+) market rank (#13.44) and lowest (October 2017, 6+) market share (3.02). The NFL flagships we used as our sample score the best (October 2017, 6+) share (4.10), while the qualifying public news/talk facilities accounted for the lowest (October 2017, 6+) market rank (#11.09).

Coming up Monday: A look at urban AC; email managing editor Mike Kinosian at Kinosian@TALKERS.com.  

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Category: Analysis