September 2017 PPM Analysis:
Classic Hits – Oldies

| October 13, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The first two installments of this four-part special feature series of September 2017 ratings overviews dealt with spoken-word formats. Specifically, our all-news overview was posted Wednesday (10/11) and news/talk yesterday (10/12).

We now turn our attention to classic hits-oldies and – as was the case with this week’s two previous special feature pieces – this summary is comprised of PPM-market facilities that rank in the top 20 (6+) in the September 2017 ratings period.

Bottom-line matchup: The typical PPM-market classic hits-oldies station in September 2017 generally notches a 6+-share of 5.13 and finishes in sixth-place (#6.33). Those (6+) rank and share stats are better than both of its aforementioned spoken-word counterparts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Coming up Monday: A September 2017 overview of adult contemporary; email managing editor Mike Kinosian at Kinosian@TALKERS.com  

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Category: Analysis