July 2017 PPM Analysis: Country

| August 25, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The fourth and final installment of our special feature July 2017 ratings overviews addresses the format with the most qualifying stations of any musical genre – country.

Our previous analyses dealt with all-news (Tuesday, 8/22); MLB flagships (Wednesday, 8/23); and classic rock (yesterday, Thursday, 8/24).

This summary is comprised of PPM-market country facilities that rank in the top 20 (6+) in the July 2017 ratings period, which covered June 22 – July 19.

Bottom-line matchup: On average, a PPM-market country station in July 2017 registers a 6+-share of 4.54 and finishes in eighth- or ninth-place (#8.63). By way of perspective, among the four aforementioned groupings we have summarized, country’s July 2017 (6+) rank and AQH-share stats are second – in both cases – to classic rock’s 5.17 and #6.34.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.



Email managing editor Mike Kinosian at Kinosian@TALKERS.com

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Category: Analysis