Smidt: July 2017 PPM Review

| August 21, 2017

By Clark Smidt
Broadcast Advisor

 

BOSTON — Data sells, people tell.  It’s not so terrifying having new ways to receive “radio,” the scary part is not knowing if all listening is properly quantified.

Over the past couple of weeks, we saw published results from all 268 USA radio markets.  Major problem:  Only subscriber results are released, leaving out essential comparative data.

Understandably, subscription has its privileges but just one top line 12+ M-S 6a-12m number adds essential credibility and helps all concerned gain new business: radio, specific stations, different client sectors, entire markets, plus the statistic providers, themselves.

Meters can be assigned to the same household for over a year vs. one-week diaries.  So, where are they placed and how long do they stay there?

Hypothesis: AQH share changes when PPMs find new homes.  Divide the number of stations posting   +/- 0.5  or more share fluctuation during a 3 month period, by the number of subscribing stations in that market.  Based on 48 PPM Markets, here are suspected sample changes:

JULY MAJOR MARKET FLUCTUATIONS

Rank    Change Shuffle           Size      Market

  1.        33.3%                        12.       DETROIT
  2.        32.1%                         10.        BOSTON
  3.        28.6%                        14.       PHOENIX
  4.        26.9%                          7.       WASHINGTON DC
  5.        25.0%                          9.       PHILADELPHIA
  6.        20.0%                        13.       SEATTLE
  7.         17.6%                          6.       HOUSTON
  8.         17.5%                          3.       CHICAGO
  9.         16.7%                         8.        ATLANTA
  10.         13.9%                         5.       DALLAS
  11.         13.3%                         2.       LOS ANGELES
  12.           8.3%                         4.       SAN FRANCISCO
  13.            7.3%                       11.       MIAMI
  14.            2.5%                        1.        NEW YORK

 

MAJOR JULY CHANGES          RANK / MARKET WITH JULY STATION RATIO

56.6%                                                  31.  Cincinnati, OH   13 of 23

52.7%                                                  47.  West Palm Beach, FL   10 of 19

50.0%                                                  27.   Pittsburgh, PA  9 of 18

50.0%  June 44.4%                           37.  Columbus, OH   9 of 18

47.4%                                                  33.  Cleveland, OH   9 of 19

46.2%  June 53.8%                            45.  Norfolk-VA Beach-Nwpt News, VA  6 of 13

46.2%                                                  35.  Kansas City, MO   12 of 26

45.8%                                                  39.  Indianapolis   11 of 24

 

JUNE LEADERS    JULY SCORE            JUNE MAJOR CHANGES WITH JULY RATIO

44.8%                          17.6%                               12.   Detroit 6 of 30

42.9%                         28.6%                              46.   Greensboro-WS-High Point, NC  6 of 21

42.9%                         35.7%                              44.   Providence, RI  5 of 14

42.3%                        43.9.%                              38.   Raleigh-Durham, NC  12 of 28

41.6%                         32.0.%                              32.   Orlando, FL   8 of 25

 

JUNE CHANGES   JULY RESULTS         JUNE LOWEST CHANGE COMPS

13.1%                            2.1%                                 2.   Los Angeles   6 of 45

23.3%                          4.9%                               20.   Nassau / Long Island, NY  10 of 43

20.5%                          5.7%                               30.   Las Vegas   7 of 34

7.3%                           9.1%                                11.   Miami   3 of 41

30.0%                          9.1%                                18.   Denver   10 of 33

13.9%                         10.8%                                 5.   Dallas    5 of 36

25.0%                          11.8%                                9.   Philadelphia   9 of 36

CAN HD GAIN TRACTION WITHOUT PLUG & PLAY?  Seems stronger content is in order; Xperi could be the catalyst. Note: Casual conversations with HD equipped car owners still aren’t sure about tuning in HD-2, 3, 4.

JULY HD STATS TO WATCH: HD only stations (those not partnering with an AM), vs. STREAM and LP-FM.  23 markets offer a total of 42 HD rated stations, producing a combined total share of 39.3. iHeartMedia’s Las Vegas urban KYMT-HD2, retains its crown 2.7-2.5.  Cox makes good use of its HDs and has the #2 HD station with Jacksonville urban contemporary WJGL-HD2 at 2.2.  Austin shows a .9 unique combination with KDRP-LD/HD3.  The lone, significant Low Power FM is My/FM WRME-LP, Chicago scoring May/Jun/July 2.6-2.9-2.7.

TOP HD MARKETS – Total Shares:

Jacksonville 6.2-6.7, Austin 4.8-5.5, Atlanta 3.6, Orlando 3.0, Nashville 2.5, San Antonio 2.4, Cincinnati 2.0.  

STRONG HD FORMATS: urban/rhythmic, classic hip hop, Spanish/Mexican, modern rock/alternative, news/talk.

STREAMING:  A slightly different 21 markets offer 40 rated streams for a combined total share of just 8.2.

PRESENTATION THOUGHTS:  There’s more to talk radio than the usual suspects.  Congrats to Walter Sterling on the new fun from Philadelphia, and the great Joey Reynolds on 77 WABC, NYC. Public radio continues to show positives.  Sports demands local connection.  Urban A/C hears motion; more cross-over potential. Classic rock and classic hits are big with essential curation. Country can be even stronger.  Mod rock, alternative and rock are often niche formats.  Hot A/C runs close to CHR which overlaps hip hop.

With a ton of familiar tunes and talk genres yet to be on radio, you have to believe, “The best is yet to come.”  – Tony Bennett.

Clark Smidt, Broadcast Advisor.  Boston since ’70.  www.broadcastideas.com 978-470-2120.  See you in Austin!

Tags: , , ,

Category: Analysis, Opinions