April 2017 PPM Analysis: Urban AC

| May 31, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES The fourth and final installment of our four-part series of April 2017 ratings overviews deals with urban AC.

Previous special feature analyses of the most recent PPM sweep have dealt with public news/talk (last Wednesday, 5/24); Major League Baseball flagships (Thursday, 5/25); and alternative or modern rock (Friday, 5/26)

This summary is comprised of PPM-market urban ACs that rank in the top 20 (6+) in the April 2017 ratings period.

Bottom-line: The typical PPM-market urban AC station meeting the above-stated ratings criteria in April 2017 registers a 6+-share of 5.29, the best among the four genres we examined so far.

Moreover, it is customary for a qualifying urban AC to rank seventh (#7.41), which is not only the strongest of these four categories but the only one under #10 (6+).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Email managing editor Mike Kinosian at Kinosian@TALKERS.com.

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Category: Analysis