April 2017 PPM Analysis: MLB Flagships

| May 25, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Much like umpires review a ballpark’s ground rules with a visiting manager on a team’s first visit of the year to that particular venue, we need to cover some logistics of our first ratings overview of 2017 for Major League Baseball’s radio flagships.

The following scoreboards are for each MLB team’s English-language – Nielsen Audio subscribing – key station.

While some MLB teams have a secondary outlet and/or an emergency alternative, we are not showing multiple stations for a team; rather, there is one designated hitter per team.

Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.

In these instances, ratings information is limited to New York City for the flagships of the Mets (WOR) and Yankees (WFAN).

The only ratings stats used for the Angels’ key station (KLAA) is from the Los Angeles report.

Flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.

No ratings information is shown for the flagship for the American League East’s Toronto Blue Jays (CJCL).

Full-week, Monday-Sunday, 6:00 am – 12:00 midnight (6+) is the ratings data cited here – it is not limited to a specific day-part.

With the fine print concluded, it is time to throw out the first pitch for this exclusive, TALKERS overview of MLB flagships encompassing the April 2017 ratings period, which covered March 30 – April 26; the 2017 MLB season began on (Sunday) April 2.

Play ball.

Email managing editor Mike Kinosian at Kinosian@TALKERS.com.

 

 

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Category: Analysis