March 2017 PPM Analysis:
Adult Contemporary

| May 2, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — A thorough examination of adult contemporary concludes our four-part series of March 2017 ratings overviews.

This AC analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the March 2017 ratings period, which covered March 2 – 29.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Previously posted were March 2017 ratings summaries of all-news operations (Thursday, 4/27); news talk (Friday, 4/28); and classic hits-oldies (yesterday, 5/1).

Bottom-line: Among the two-aforementioned spoken-word formats and two music-intensive genres, our adult contemporary base boasts both the strongest 6+-share (5.56) and best average 6+-rank (#5.45). In each case, classic hits-oldies is the runner-up with 5.11 and #6.38, respectively.

An impressive 85% of the adult contemporary qualifying stations are in their respective markets’ top ten (March 2017, 6+).







Email managing editor Mike Kinosian at Kinosian@TALKERS.com.

 

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Category: Analysis