March 2017 PPM Analysis: News/Talk

| April 28, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —The second in a series of March 2017 ratings overviews deals with news/talk outlets; our special feature summary of all-news stations was posted yesterday (Thursday, 4/27).

This overview is comprised of PPM-market news/talk facilities that rank in the top 20 (6+) in the March 2017 ratings period, which covered March 2 – 29.

Bottom-line matchup: The typical PPM-market news station in March 2017 tends to produce a 6+-stat that is more than a full-share higher (4.86 to 3.76, 6+) and finish roughly three rankers better (#7.76 versus #10.59, 6+) than the representative news/talk station in our sample.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Email managing editor Mike Kinosian at Kinosian@TALKERS.com.

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Category: Analysis