2017 NAB Show: Sound Bites from Sin City

| April 28, 2017

By Holland Cooke
Media Consultant

 

LAS VEGAS — It’s a wrap!  103,000+ of us are headed home, with lots to digest and implement.  Among the ideas I heard – and heard-repeated – here this week, these stand-out:

“We cannot ever, ever take our position for granted.”
Graham Media Group VP for Digital Media Catherine Badalamente, accepting the 2017 Digital Leadership Award at the NAB Show Technical Luncheon.

“The living room will be in the car.”

Scott Burnell, Ford Motor Company Global Lead for Business Development and Partner Management (translation: He’s leading his company’s “connected car” project).

Keynoting NAB’s Radio Luncheon, he explained: “People build their habits outside the vehicle, and we help them bring them into the vehicle,” via new-tech dashboards.

“Need a Lyft?  Unlock $20 in Lyft Credit with code NAB17 now!”

Tweet by Lyft, which – based on what we do online – knew who was here.

Snapchat: “If you’re not there, you’re missing out on a huge audience.”

Hearst CEO Steven Swartz, interviewed by Rebecca Jarvis, ABC News.

“Are you actually sure the demographics and the data [are] correct and you don’t have a lot of bots pretending to be those humans?”

A question Sales reps should ask retailers using Facebook instead of radio, posed by advertising click-fraud researcher Augustine Fou, interviewed in Ecommerce magazine being distributed here.

Stations I work with tell me that local advertisers who diverted radio dollars to do-it-yourself digital are wandering back because they’re having trouble ascertaining ROI.  We should reinforce that radio is “real.”

“It all comes down to having great content,” regardless of how/where/when it’s consumed.

Jeff Cuban, COO of his brother Mark’s Cuban Entertainment Properties.

“At first, the ratings weren’t great, but the conversation online was.”

Media impresario Mona Scott Young, discussing how she developed a VH1 TV show.  “We specifically targeted our online audience, and that was has how we connected with our linear audience.”

“Nobody is just ‘watching television.’”

“The more you let people engage, the more they engage.”

Dan Bigman, Publisher, Verse player (sounding a LOT like a Talk Radio consultant who nags…er, “recommends” high call count).

“I got an Email from a man in prison who said my program has helped keep him sane.  He paid the price [for his mistakes] with four years in prison, has since reconciled with his family.”

Premiere Radio’s Delilah, this year’s NAB Broadcasting Hall of Fame inductee.

“A really bad microphone placed in the right place will sound better than a really expensive microphone placed in the wrong place.”

Jarle Leirpoll, presenting “Smartphone Video: Do It Properly Or Not At All”

“The big advantage in using an iPhone for capture is that it’s unobtrusive.”

SignalWorx’ Doug Daulton, presenting a NAB Show Post Production World session.

“When’s the last time I pulled ____ out of my bag?”
If it’s been a while, consider lightening your load.  With digital content now such a priority, Daulton says “you want to have a kit that’s always ready,” but – considering how much you can do on iPhone alone – “stay nimble.”

Consider also, as you contemplate purchases: “Will this get me through 3 years?”  Or will it soon be obsolete?

“What I find unbelievable is the bullying in the media.  When you pretend you’re objective and you’re not…I think some of the trusted names in news aren’t trusted any more.”

TMZ creator Harvey Levin.

Asked about his meeting with then President-Elect Trump, a friend, Levin notes that “in the last 3 weeks the guy has changed his mind on 5 things.”  Which, Levin submits, means Trump is willing to listen.

“The industrial structure of the media goes a long way to defining what kind of country we are.”

Columbia University professor Tim Wu, author of “The Master Switch,” who keynoted the NAB Show Technical Luncheon.  Theorizing that “history repeats” as he recounted the evolution of telephone companies and media and entertainment industries, he expressed concern about how the Internet has impacted society:

“We need to do a lot of thinking about whether our media are uniting us or dividing us.”

“That man needs to run for President of the United States.”

NAB President & CEO Gordon Smith, introducing FCC Chairman Ajit Pai

“What can we do NOT in a partisan way?”

Hearst CEO -Steven Swartz

“Talk Radio” is a caricature, a political narrative that too often sounds like the crazy uncle you tolerate at Thanksgiving.  Swartz asks “What are we doing to make this a better country, to create greater civic awareness?”

Example: the Opioid crisis, a whole-year campaign on Hearst stations, and NAB project.

ICYMI:

Tuesday: http://www.talkers.com/2017/04/25/2017-nab-show/

Wednesday: http://www.talkers.com/2017/04/26/2017-nab-show-cars-congrats-and-commish-1/

Thursday: http://www.talkers.com/2017/04/27/2017-nab-show-so-what-is-the-m-e-t-effect/#more-50454

Holland Cooke is a media consultant working at the intersection of broadcasting and the Internet; and he covers industry conferences for Talkers.  Meet HC at TalkersNY2017 June 2.

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Category: Analysis