“Holiday” 2016 PPM Analysis: Hot AC

| February 7, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Following yesterday’s summary (Monday, 2/6) of the “Holiday” 2016 performance by adult contemporary facilities in PPM markets, we turn our attention to hot AC outlets in the same ratings period.

Breakouts shown here consist of data from hot ACs that rank in the top 20 in any PPM market (6+, “Holiday” 2016).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.

For this specific “Holiday” 2016 ratings period, adult contemporary-formatted properties tend to have a (6+) market ranking that is more than six positions greater than its hot AC counterparts (#3.15 versus #9.41) and a (6+) market share nearly two-and-a-half times loftier (10.12 compared to 4.11).

Email managing editor Mike Kinosian at Kinosian@Talkers.com.

         

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Category: Analysis