Nielsen Audio to Increase PPM Panel Size. The radio industry has been asking for larger panels for the PPM surveys and yesterday (12/21) Nielsen Audio granted the business that long-sought-after wish. In a press release, Nielsen announced it will increase “the effective sample size of the panel by 10% across all markets and demographics starting mid-2017. Nielsen’s enhanced PPM panel will have more than 80,000 installed meters. This means that on an average day over 65,000 panelists will contribute to the ratings. The increase represents more than 6,000 additional panelists on a daily basis across the aggregate of PPM markets. The sample increase will be distributed proportionally across all demographics.” President for Nielsen product leadership Megan Clarken states, “Larger sample sizes are important due to the continuing fragmentation of audiences and the need for more granular analysis of the data. This expansion will be an important step forward in the accuracy and quality of our audio estimates. Increasing the size of our PPM panel will allow our clients to continue to share their story with confidence and in a way that resonates with advertisers.” The company also says that the recent acquisition of Gracenote will allow it to explore “ways to leverage Gracenote’s vast footprint in over 70 million car infotainment systems as well as their expertise as the industry standard for automatic content recognition to help expand our measurement of in-car audio and in-car digital listening.” Managing director for Nielsen Audio Brad Kelly, adds, “An increase in the PPM sample size is the number one priority for our clients. With this investment, Nielsen is doubling down on its commitment to the radio industry and addressing the needs of our clients. We are thrilled to rollout this enhancement that will continue to build a stronger radio advertising marketplace.”
ESPN Extends Deal with Bomani Jones. Sports giant ESPN inks a contract renewal with Bomani Jones. He currently hosts the 4:00 pm to 7:00 pm ET slot on ESPN Radio – “The Right Time with Bomani Jones” – and appears on ESPN television on “Highly Questionable” with Dan Le Batard and Papi weekdays at 4:30 pm. The company says additional projects featuring Jones will be developed. Jones says, “I’m really happy to continue my relationship with ESPN. I’ve spent the last three-and-a-half years working with some of the best and brightest people in sports, and it’s great to know that will continue. More than that, I’m excited about everything that will be possible in the next few years on television and continuing to build ‘The Right Time’ on ESPN Radio.”
Our American Network Offers Holiday Specials. The producer of the two-hour, nightly syndicated radio show “Our American Stories” is offering a Christmas special and a weeklong, “Best of 2016” special. Lee Habeeb hosts and produces “Our American Stories.” He says the Christmas special “will feature stories about how the song ‘White Christmas’ came to be, along with a superb story about the Bing Crosby and David Bowie duet of ‘The Little Drummer Boy.’ We will also delve into the origins of many of our greatest Christmas traditions, from the Christmas tree to Christmas lights, and so much more.” That show airs live from 9:00 pm to 11:00 pm on Friday (12/23). “Our American Stories Best of 2016” will showcase a week of some the year’s most memorable segments from the year. Habeeb says, “Included are profiles and rare interviews with actor Gene Wilder, musician Merle Haggard, golf legend Arnold Palmer, plus profile segments about Johnny Carson, Frank Sinatra, Annie Oakley and Jimmy Stewart. It will be the best of the best of ‘Our American Stories.’” For market exclusivity on the Christmas and/or week-long “Best of” special, contact firstname.lastname@example.org or by calling 239-470-9297.
iHeartMedia and Jingle Punks Create ‘National Jingle Day’; Honor Barry Manilow for Career Jingle Work. In collaboration with audio creative agency Jingle Punks, iHeartMedia is debuting the first annual iHeartMedia’s National Jingle Day Presented by Jingle Punks, taking place on Monday, December 26. The event will debut new jingles from the ACLU, Aloe Gloe, Axe Hair, Band-Aid Brand Adhesive Bandages, Chase Freedom Unlimited, Glade, Logitech, musical.ly, Outback Steakhouse, Suave, Ziploc and more. The two companies partnered with the brands to script, record and produce 13 original jingles, back-to-back in 13 hours. Select jingles will air nationwide on December 26 across hundreds of iHeartMedia radio stations and on digital platform iHeartRadio. Also, video social network musical.ly is going to share a selection of the original jingles with its community of more than 160 million users, allowing them to create videos set to their favorite jingle. Jingle Punks president and CEO Jared Gutstadt comments, “National Jingle Day was created to bring the jingle back into the spotlight in an impactful, disruptive way. Music is the most powerful way to reach people, so we teamed up with iHeartMedia to create 13 jingles for 13 brands in 13 hours, and ended up with some kick-ass audio creative that celebrates the adventure of sound in today’s modern world.” In connection with National Jingle Day, Barry Manilow is being honored as the first-ever inductee into the National Jingle Day Hall of Fame for his voice work on iconic brands such as McDonald’s, Band-Aid, KFC and State Farm.
Nielsen Audio Releases Round Three of December 2016 PPM Data. The third of four rounds of December 2016 PPM ratings data from Nielsen Audio has been released for 12 markets including: Portland, Charlotte, Pittsburgh, Sacramento, San Antonio, Cincinnati, Cleveland, Salt Lake City, Las Vegas, Kansas City, Orlando, and Columbus. The December 2016 survey period covered November 3-30. You can find the complete 6+ ratings numbers from subscribing stations here. Additionally, TALKERS/RadioInfo managing editor Mike Kinosian provides his “Twelve Takeaways” from this group on the main page of our sister publication here.
Odds & Sods. Portland sports talker KXTG “750/102.9 The Game” adds Seattle Mariners baseball to its programming. The Alpha Media station announced yesterday that it is adding KIRO-AM-based duo “Brock & Salk” to its lineup and today’s move adds more Seattle-based sports content…..ESPN Radio is adding four new shows to its winter weekend lineup. The new shows are “Rothenberg & Medcalf” (Saturdays, 5:00 pm to 8:00 pm ET), featuring Dave Rothenberg and Myron Medcalf; “Robin & Reese” (Saturdays, 11:00 pm to 1:00 am) with Robin Lundberg and Reese Waters; “Clinton Yates, Mina Kimes & Domonique Foxworth” (Sundays, 9:00 am to 12:00 noon); and Jordan Rodgers & Jason Fitz (10:00 pm to 12:00 midnight).
Trump Transition, Popular Vote vs Electoral College, Walmart ‘Black Lives Matter’ Case, Iran Involvement in Syria, Search for Berlin Terror Suspect, North Carolina Bathroom Law Issue, and NFL Action Among Top News/Talk Stories Yesterday (12/21). The Trump Administration’s transition, including Kellyanne Conway’s appointment as counselor to the president; the final presidential election figures showing Hillary Clinton’s popular vote margin of victory; Walmart’s response to request by national Fraternal Order of Police to remove “Black Lives Matter” shirts from its website; new information indicating Iran’s military is playing violent role in Aleppo, Syria; the search for the man German authorities believe was responsible for the deadly truck attack in Berlin; the failure of the North Carolina Senate to repeal the law requiring people use public restrooms that align with their gender at birth; and chatter about the NFL playoff possibilities were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Special PodcastOne Live Event. On Monday (12/19), PodcastOne host Adam Carolla (second from right) invited 100 fans to an advanced screening of the new film, Why Him? on the FOX Studios backlot. Following the showing, stars (left to right) James Franco, Megan Mullally and Bryan Cranston joined Carolla for a live podcast. The group covered everything, from growing up to current projects, and culminated with a few questions from audience members.