May 2016 PPM Analysis: News

| July 1, 2016

By Mike Kinosian
Managing Editor
TALKERS

kinosian (2)LOS ANGELES — It was revealed three months ago (TALKERS, 3/30) that Hubbard Broadcasting-owned news outlet WTOP, Washington (D.C.) was the country’s leading biller last year (2015).

Further data from BIA/Kelsey noted that three other all-news facilities placed in the top ten: WCBS-AM, New York at #5; Chicago sibling WBBM-AM (#6); and co-owned WINS, New York at #9.

Given that the exceptionally intriguing, highly-charged presidential contest is about to enter the convention phase, we thought it was an appropriate time to present a thorough overview of all-news stations to see how the format performed in PPM-markets in the most recent (May 2016) ratings period.

The following scoreboards list every news station that appears in a PPM-market report (6+, May 2016); there are no minimum ratings criteria for this particular overview.

Nielsen Audio only releases audience estimates for stations that subscribe to its services; owing to that reason, ratings stats in this exclusive TALKERS analysis are limited to outlets that pay Nielsen Audio for its data.

KRLD-AM, Dallas; WBZ-AM, Boston; and KFBK, Sacramento are “news” most of the day and “talk” the remaining hours.

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Email TALKERS managing editor Mike Kinosian at Kinosian@TALKERS.com

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Category: Analysis