March 2016 PPM Analysis:
MLB Flagships

| April 29, 2016

By Mike Kinosian
Managing Editor
TALKERS

kinosian (2)LOS ANGELES With April drawing to a close, it is time for us to again list the performance of MLB’s radio flagships.

Factor in pre-game and post-game shows, as well as a variety of sales-driven programming features, and it becomes crystal-clear how a MLB flagship can wind up devoting a sizeable chunk of its programming day and year to its hometown franchise.

The following scoreboards are for English-language flagships that are Nielsen Audio subscribers appearing in print.

In addition to their main flagship, some MLB teams have a secondary outlet and/or an emergency alternative. Rather than showing multiple stations, however, we have chosen each team’s primary, 162-game flagship.

Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.

In these instances, ratings information is limited to New York City for the Mets (WOR) and Yankees (WFAN) flagships; only Los Angeles ratings stats are used for the Angels’ key station (KLAA) ; and flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.

No ratings information is shown for the flagship for the American League East’s Toronto Blue Jays (CJCL).

Ratings data cited here is Monday-Sunday, 6:00 am – 12:00 midnight and is not limited to a specific day-part.

With the fine print concluded, it is time to throw out the first pitch and play ball for this exclusive TALKERS overview of MLB flagships encompassing the March 2016 ratings period, which covered February 25 – March 23, when teams were in spring training mode. The 2016 MLB season began on (Sunday) April 3.

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Email TALKERS managing editor Mike Kinosian at Kinosian@TALKERS.com

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Category: Analysis, Features, Sports