February 2016 PPM Analysis:
Talk (Part Two)

| April 4, 2016

By Mike Kinosian
Managing Editor
TALKERS

kinosian (2)LOS ANGELES — To help ascertain how all-news (Thursday, 3/31) and commercial talk (Friday, 4/1) properties are faring in this bizarre presidential election year, we posted two thorough ratings overviews of those formats last week.

We conclude our three-part series with a category that has more than its share of caveats.

Every station on the following breakouts is a noncommercial, public facility that tends to broadcast a great deal of talk programming.

Upfront, we acknowledge that, given the nature of their “public radio” status, some outlets here combine talk with music programming, such as classical, jazz, and/or bluegrass.

Furthermore, public and/or noncommercial stations that have a greater lean to one specific music format such as classical, jazz, triple A, urban AC, or contemporary Christian are not part of this analysis.

“Public/talk” facilities that rank in the top 20 (6+, February 2016) comprise the following scoreboards.

Nielsen Audio only releases audience estimates for stations that subscribe to its services; owing to that reason, ratings stats in this exclusive TALKERS analysis are limited to outlets that pay Nielsen Audio for its data.

All-news stations in February 2016 typically place seventh/eighth (#7.72) with an average share of 4.85 (6+).

Commercial talkers generally finish tenth/eleventh (#10.75) with a 3.81 (6+).

Comparable averages for “public/talk” are the weakest of the three categories at #11.78 and 3.12 (6+).

Kinosian - talk2 - 1Kinosian - talk2 - 2 Kinosian - talk2 - 3 Kinosian - talk2 - 4Kinosian - talk2 - 5 Kinosian - talk2 - 5B Kinosian - talk2 - 6

tbugk3

Email TALKERS managing editor Mike Kinosian at Kinosian@TALKERS.com 

Tags: , , , , , ,

Category: Analysis