February 2016 PPM Analysis: News
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — A news item posted yesterday (TALKERS, Wednesday, 3/30) indicated that Hubbard Broadcasting-owned news outlet WTOP, Washington (D.C.) reigns as the country’s leading biller for 2015.
Further data from BIA/Kelsey notes that three other all-news facilities placed in the top ten: WCBS-AM, New York at #5; Chicago sibling WBBM-AM (#6); and co-owned WINS, New York at #9.
As a follow-up, and especially in light of the exceptionally intriguing, highly-charged presidential contest, we present a thorough overview to see how news stations performed in PPM-markets in the most recent (February 2016) ratings period.
Facilities that rank in the top 20 in a PPM market (6+, February 2016) comprise the following news scoreboards.
Nielsen Audio only releases audience estimates for stations that subscribe to its services; owing to that reason, ratings stats in this exclusive TALKERS analysis are limited to outlets that pay Nielsen Audio for its data.
An asterisk (*) designates stations that are “news” most of the day and “talk” the remaining hours.
Email TALKERS managing editor Mike Kinosian at Kinosian@TALKERS.com
Category: Analysis
