Tuesday, February 9, 2016

| February 9, 2016

furstalanEntercom’s Furst Choice to Program KC Talk Combo. Self-described “freelance programming advisor/consultant” Alan Furst is tapped to program Entercom Kansas City siblings KMBZ-AM “Talk 980” and KMBZ-FM “News/Talk 98.1.” Entercom Kansas City vice president and market manager Dave Alpert remarks, “We are very pleased to welcome Alan. He brings with him a wealth of experience, possesses a passion for the on-air product, and a passion for winning.” Furst – who begins his newKMBZ AM & FM duties next Monday (2/15) – comments that he is “very excited to join one of the truly great news talk brands, KMBZ.” He went on to thank Alpert and Entercom president of programming Pat Paxton “for the opportunity to be part of the outstanding staff at Entercom Kansas City. I look forward to helping both stations continue to grow.” Prior to opening his programming consultancy in October 2014, Furst spent nearly two years as program director of Radio One Houston’s KROI. His varied resume includes hands-on operations manager and PD experience at San Antonio country and CHR duo KAJA “KJ-97” and KXXM “Mix 96”; WLW, Cincinnati; and WIBC, Indianapolis. In addition, he was senior vice president of content for DMX Music; Cumulus Media’s country format director; group program director for the Australian Radio Network; senior vice president of programming for Clear Channel, AMFM, and Capstar Broadcasting; national program director for NewCity Communications; and a programming consultant for Shane Media Services. Among persons 6+ in Nielsen Audio’s “Holiday” 2015 PPM report, both KMBZ-FM (3.3, #14) and KMBZ-AM (2.6, #18) were down one-half share from December 2015.

tuurihowardHoward Tuuri Named VP/GM for Genesis Communications.  Radio executive Howard Tuuri joins Genesis Communications to serve as vice president and general manager for the company’s four Florida stations – news/talk WWBA, Tampa; sports talk WHBO, Tampa; Spanish WMGG, Tampa; and sports talk WHOO, Orlando – as well as its two Internet publications.  Tuuri, who will report to Genesis president and CEO Bruce Maduri, previously served with Cox Media Group as a VP/GM for its Tampa operations.  Maduri states, “Howard’s background and quality of experience are a tremendous fit for our organization.  He has been a valuable member of our Leadership Team, and this appointment confirms our commitment to grow and realize the vision of a truly integrated media content company.”

The Presidential Race, Low Oil Prices/Financial Markets Activity, Battle Against Islamic State/Syrian Civil War, North Korean Missile Launch, Zika Virus, and Super Bowl 50 Among Top News/Talk Stories Yesterday (2/8).  Today’s New Hampshire primary and the activities of the candidates for president; low oil prices and the effects on the world’s financial markets; the battle against Islamic State in Iraq and Syria and the effects of the ongoing Syrian civil conflict; North Korea’s weekend launch of a satellite missile; concerns over a potential pandemic of the Zika virus; and Sunday’s Super Bowl 50 and controversy over the Doritos commercial were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

rabRAB/Borrell: Radio Digital Revenue to Rise 14%.  According to a study by Borrell Associates on behalf of the Radio Advertising Bureau, the radio industry’s digital ad revenue rose 11.4% in 2015 to more than $550 million.  The study also predicts radio’s digital revenue will improve by 16% this year.  This fourth annual report is titled, “Benchmarking: Local Radio Stations’ Online Revenues,” and concludes the average market cluster made $951,756 in digital sales last year, with the average station making $231,210.  Borrell Associates CEO Gordon Borrell summarizes, “All signs point to the radio industry mobilizing even more in the interactive space.  Eighty-two percent believe there is strong potential – the highest we’ve ever seen; 62% believe that their sales teams’ ability to sell digital products is solid – up from 52% a year ago; and 37% believe their digital strategy is headed in the right direction – up from 27%.”  The full study is available to RAB members, but here are some of the juicier takeaways: One-third of stations surveyed believe their sales reps are talking to the wrong buyers when trying to sell digital products.  Three years ago, two-thirds believed that was the case; Only 16% believe that radio sales suffer because reps are forced to sell digital advertising.  That’s down significantly since 2014, when more than half felt that way; Conversely, 24% believe that digital sales suffer because reps focus on radio advertising.  Three years ago, twice as many felt that way; And the average radio cluster received 0.26% of all locally spent Internet advertising.  There were some, however, achieving 15 times that – up to nearly 4%.   RAB president and CEO Erica Farber states, “Digital continues to be radio’s fastest growing sector.  Stations that are laser focused on increasing revenue beyond their core broadcast business are experiencing the benefits.  The results from this study provide us with insights of where efforts are paying off and what additional training is needed for radio to continue with this trajectory.  The RAB is here to help with that knowledge and training.”

WW1SBSound16Service King and Motel 6 Win Westwood One Super Bowl Sound Awards.  This was the third annual Westwood One Super Bowl Sound Awards designed to recognize excellence in audio creativity and celebrate brand advertisers and radio creative.  Westwood One asked listeners to vote on their favorite audio commercials airing in the Westwood One Super Bowl 50 broadcast.  In addition, Westwood One commissioned a Nielsen study of 3,030 consumers who rated all 45 commercials on a series of key attributes.   Listeners voted for Service King’s “Mission 2 Hire” ad as their favorite Super Bowl commercial.  The ad promotes Service King’s Mission 2 Hire program, which is dedicated to hiring 500 veterans at Service King locations around the country.  Hear the ad here: http://thesoundawards.com/service-king/Motel 6 was rated the most likeable ad in the Westwood One-commissioned Nielsen study.  The brand’s “Designer Dogs” ad features long-time Motel 6 narrator Tom Bodett, who promotes Motel 6’s great rooms and low rates while poking fun at trendy dog breeds with silly names.  The Motel 6 ad also received top consumer ratings for relevance, engagement, and memorability. Here is a link to hear the ad: http://thesoundawards.com/motel-6-3/.

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Category: Front Page News, Industry News