September 2015 PPM Analysis:
MLB Flagships

| October 8, 2015

By Mike Kinosian,
Managing Editor
TALKERS

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LOS ANGELES — You deserve a raucous home plate reception worthy of a series-ending walk-off homer if – in April – you correctly predicted that the elite eight competing for this year’s Fall Classic would be the Astros, Blue Jays, Rangers, Royals, Cardinals, Cubs, Dodgers, and Mets.

That walk-off HR is a grand slam, by the way, if you also prognosticated bonus information of the Yankees and Pirates making it to post-season as wildcard entries, only to be eliminated in “play-in” games (by the Astros and Cubs, respectively).

The scenario is set and this exclusive TALKERS overview of MLB flagships encompasses the September 2015 ratings period, which covered August 13 – September 9.

Ratings data cited here is Monday-Sunday, 6:00 am – 12:00 midnight and is not limited to a specific day-part.

Listed is each team’s primary, 162-game English-language flagship; however, that station must be a Nielsen Audio subscriber that appears in print.

Key outlets of the two New York City franchises (Mets and Yankees) are found in three PPM-rated markets (New York, Long Island, and Middlesex).

Los Angeles Angels’ flagship KLAA is listed in Los Angeles and Riverside.

Key stations of the San Francisco Giants (KNBR) and Oakland A’s (KGMZ) appear in the San Francisco and San Jose ratings reports.

In these instances, flagships for the Mets (WOR) and Yankees (WFAN) have New York City ratings info only; Los Angeles ratings stats are used for the Angels’ key station (KLAA); and data for flagships of the two Bay Area teams comes strictly from the San Francisco report.

Thus, in all cases (not just the ones noted above), each team is shown with one flagship in just one PPM-market.

PPM information for Toronto Blue Jays flagship (sports) CJCL was unavailable for this overview.

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Email TALKERS managing editor Mike Kinosian at Kinosian@TALKERS.com

 

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Category: Analysis, Sports