August 2015 PPM Analysis: MLB Flagships

| September 14, 2015

By Mike Kinosian
Managing Editor
TALKERS

kinosian (2) MLB Logo2LOS ANGELES — This exclusive TALKERS overview of MLB flagships encompasses the August 2015 ratings period.

Survey dates for that sweep were July 16 – August 12. It is also imperative to note that – rather than limited to a specific day-part – ratings data cited here is Monday-Sunday, 6:00 am – 12:00 midnight.

Listed is each team’s primary, 162-game English-language flagship; however, that station must be a Nielsen Audio subscriber that appears in print.

Key outlets of the two New York City franchises (Mets and Yankees) are found in three PPM-rated markets (New York, Long Island, and Middlesex).

Flagship of the Los Angeles Angels (KLAA) is listed in Los Angeles and Riverside.

Key stations of the San Francisco Bay Area franchises (Giants on KNBR, and Oakland A’s on KGMZ) appear in the San Francisco and San Jose ratings reports.

In these instances, flagships for the Mets (WOR) and Yankees (WFAN) have New York City ratings info only.

Los Angeles ratings stats are used for the Angels’ key station (KLAA).

Data for flagships of the two Bay Area teams comes strictly from the San Francisco report.

Thus, in all cases (not just the ones noted above), each team is shown with one flagship in just one PPM-market.

Now, the exception to the fine print: Toronto is MLB’s only non-PPM market; consequently, CJCL – the key station for the American League East’s Toronto Blue Jays – has no ratings information of any type anywhere in this analysis.

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1-tbugkEmail TALKERS managing editor Mike Kinosian at Kinosian@TALKERS.com

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Category: Analysis, Sports