June 2015 PPM Analysis: MLB Flagships

| July 21, 2015

By Mike Kinosian
Managing Editor
TALKERS

kinosian (3)MLB Logo2LOS ANGELES Now that the 2015 All Star Game is in the books, the “unofficial” start of the second-half of the baseball season is underway and we interpret that as our subtle cue to begin listing the performance of MLB’s radio flagships.

Among changes instituted in the 2015 baseball season are ways to speed up games, which typically take three hours during a season that extends from April through September.

Factor in pre-game and post-game shows, as well as a variety of sales-driven programming features, and it becomes crystal-clear how a MLB flagship can wind up devoting a sizeable chunk of its programming day and year to its hometown franchise.

Just as MLB implemented tweaks, several modifications are in effect since our previous series of baseball flagship scoreboards.

Here then are the disclaimers to the unique set of challenges of doing a MLB flagship overview.

For openers, the following scoreboards are for English-language flagships only.

In addition to their main flagship, some MLB teams have a secondary outlet and/or an emergency alternative. Rather than showing multiple stations, we are going with each team’s primary, 162-game flagship.

Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.

In these instances, flagships for the Mets and Yankees have New York City ratings info only; Riverside ratings stats (only) are used for the Angels’ key station; and flagships for the two Bay Area teams have San Francisco ratings info only.

Thus, each team is shown with one flagship in one (only) PPM market.

The flagship for the American League East’s Blue Jays (CJCL) is, of course, located in Toronto, the only non-PPM market; no ratings information is shown here for CJCL.

With the fine print concluded, it is time to throw out the first pitch and play ball.

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Email TALKERS managing editor Mike Kinosian at Kinosian@TALKERS.com

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Category: Analysis, Sports