January 2015 PPM Analysis:
Talk (Part Two of Two)

| March 5, 2015

By Mike Kinosian
Managing Editor
TALKERS

kinosianLOS ANGELES — Yesterday’s analysis (Wednesday, 3/4) of the ratings performance by talk outlets in the January 2015 ratings period dealt with commercial stations – many of which are heritage, institutional properties with ultra-familiar call letters.

As a “part two” follow-up, we turn the attention to noncommercial/public signals in the same sweep.

A huge caveat, however, needs to be stated regarding the stations that appear below. This is not simply a laundry list of public stations. Noncommercial/public outlets with a fulltime music-intensive format such as classical, adult alternative, contemporary Christian, or urban contemporary (as examples) are not highlighted here.

Stations comprising this base lean toward spoken-word programming (specifically talk and news – locally originated and/or from NPR). Some might play music as well – from alternative to bluegrass to classical and practically anything else in between. “Variety” or another such label could be affixed to these stations, but we are choosing to group them under “talk” (since that is their primary thrust) with an added “noncommercial/public” designation.

As far as ratings criteria is concerned, it is the same for the overviews posted earlier this week for news, sports, and commercial talkers: Noncommercial/public outlets that rank in the top 20 in a PPM market (6+, January 2015) are included.

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings stats in this analysis are limited to stations that pay Nielsen Audio for its data.

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tbugk3Email TALKERS managing editor Mike Kinosian at Kinosian@TALKERS.com

 

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Category: Analysis