January 2015 PPM Analysis: News

| March 2, 2015

By Mike Kinosian
Managing Editor
Talkers

kinosianLOS ANGELES Historically horrible winter weather conditions and the cessation of all-Christmas music are most likely contributing factors to the truly stunning January 2015 performance of all-news outlets.

For the most part, optimum ratings tracking of a radio format requires a sample base of at least 20 stations. Especially given that news is a uniquely major-market format, its universe of viable entries consequently hovers at that roughly 20-station level.

Although not coming anywhere close to possessing the massive volume of talk outlets, the feat all-news stations accomplished in the most recent sweep is nonetheless exceptionally impressive: Not one news station on the panel of properties we tracked regressed (6+) from “Holiday” 2014 to January 2015.

News facilities that rank in the top 20 in a PPM market (6+, January 2015) comprise the following scoreboards.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings stats in this TALKERS analysis are limited to stations that pay Nielsen Audio for its data.

An asterisk (*) designates genuine news-talk hybrids – stations whose broadcast day is approximately 50% news and 50% talk.

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Email TALKERS managing editor Mike Kinosian at Kinosian@TALKERS.com

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Category: Analysis