October 2014 PPM Analysis: MLB Flagships

| November 4, 2014

By Mike Kinosian
TALKERS
Managing Editor

 

kinosianLOS ANGELES —When the San Francisco Giants defeated the Kansas City Royals last week, the Madison Bumgarner-led team earned its third world championship in the last five years.

In the conclusion of a five-part series, we will detail how the English-language flagships of those two teams – and others throughout MLB – fared during the baseball season. Moreover, two new breakouts are included to enhance this analysis.

First though – the necessary fine print: Some flagship facilities appear in multiple markets, but we are only listing one PPM market per team – the one in its recognized “home” metro.

In cases where a team has two flagships, both stations are shown.MLB Logo

Over and above its main flagship, some teams have an emergency alternative, used in isolated cases to resolve programming conflicts; those backup facilities however do not appear here.

The lone non-PPM market within Major League Baseball is Toronto. Consequently, there is no available Nielsen Audio PPM ratings information for CJCL, the key station of the American League East division Toronto Blue Jays.

Dickey Broadcasting Company-owned WCNN is one of the Atlanta Braves’ flagships. WCNN is not a Nielsen Audio subscriber and therefore cannot be included in print.

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Talkers managing editor Mike Kinosian can be emailed at Kinosian@Talkers.com

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Category: Analysis