September 2014 PPM Analysis:
MLB Flagships

| October 6, 2014

By Mike Kinosian,
TALKERS
Managing Editor

 

1280px-Major_League_Baseball.svgkinosianLOS ANGELES — Post-season baseball is not only underway, it has already provided several highly entertaining games.

Nonetheless, the fourth in a series of overviews for Major League Baseball flagship stations appears below.

Compared to the June, July, August, and most recent (September) ratings analyses of MLB’s English-language flagships, September stats reflect the best average market rank (#13.38) and highest typical 6+ share (3.81).

Some flagship facilities appear in multiple markets, but we are only listing one PPM market – the team’s recognized “home” metro.

In cases where a team has two flagships, both stations are shown.

Over and above its main flagship, some teams have an emergency alternative, used in isolated cases to resolve programming conflicts; those backup facilities however do not appear here.

The lone non-PPM market within Major League Baseball is Toronto. Consequently, there is no available Nielsen Audio PPM ratings information for CJCL, the key station of the American League East division (Toronto) Blue Jays.

Dickey Broadcasting Company-owned WCNN is one of the Atlanta Braves’ flagships. WCNN is not a Nielsen Audio subscriber and therefore cannot be included in print.

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The first batch of October PPM results is scheduled to be released in three weeks (Monday, 10/27).

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Talkers managing editor Mike Kinosian can be emailed at Kinosian@Talkers.com

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Category: Analysis, Sports