August 2014 PPM Analysis: MLB Flagships

| September 10, 2014

By Mike Kinosian
TALKERS
Managing Editor

kinosianMLB - 300LOS ANGELES —This is our third in a series of overviews for Major League Baseball flagship stations; we will chart the progress of these outlets all the way through the World Series.

Of the June, July, and August ratings analyses of MLB’s English-language flagships, August stats indicate the best average market rank (#13.70) and highest typical 6+ share (3.74).

Some flagship facilities appear in multiple markets, but we are only listing one PPM market – the team’s recognized “home” metro.

In cases where a team has two flagships, both stations are shown.

Over and above its main flagship, some teams have an emergency alternative, used in isolated cases to resolve programming conflicts; those backup facilities however do not appear here.

The lone non-PPM market within Major League Baseball is Toronto. Consequently, there is no available Nielsen Audio PPM ratings information for CJCL, the key station of the American League East division (Toronto) Blue Jays.

Dickey Broadcasting Company-owned WCNN is one of the Atlanta Braves’ flagships. WCNN is not a Nielsen Audio subscriber.

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The first batch of September PPM results is scheduled to be released in less than three weeks (Monday, 9/29).

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Talkers managing editor Mike Kinosian can be emailed at Kinosian@Talkers.com

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Category: Analysis