July 2014 PPM Analysis: MLB Flagships

| August 25, 2014

By Mike Kinosian
TALKERS
Managing Editor

 

kinosianMLB - 300LOS ANGELES — This time last month, we introduced our overview of Major League Baseball flagship stations. We continue with how these stations did in July and will chart through progress all the way through the World Series.

The following scoreboards are for MLB’s English-language flagships only.

Some flagship facilities appear in multiple markets, but here it is only listed in one PPM market – the team’s “home” metro.

In cases where a team has two flagships, both stations are shown.

Some MLB teams have a main flagship and an emergency alternative. The latter is used only in isolated cases to resolve a programming conflict; those backup facilities do not appear here.

The key station for the American League East division Blue Jays (CJCL) is, of course, located in Toronto, the only non-PPM market within Major League Baseball. Consequently, there is no available Nielsen Audio PPM ratings information for CJCL.

One of the Atlanta Braves’ flagships is Dickey Broadcasting Company-owned WCNN. WCNN is not a Nielsen Audio subscriber and therefore cannot be included in print.

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The first batch of August PPM results is scheduled to be released on (Tuesday) September 2.

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Talkers managing editor Mike Kinosian can be emailed at Kinosian@Talkers.com

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Category: Analysis, Digital