Borrell Associates Releases Political Advertising Outlook; Radio’s Share to Shrink. But that’s not entirely unexpected by those who’ve been involved in political ad buys over the past few years. Even though Borrell estimates the total ad spend this year alone to be $8.3 billion, the media that will see an increase are cable and online. TV will lose market share at the expense of cable – due, Borrell concludes, to the more highly targetable nature of cable’s niche programming. While online is expected to see a big increase, it’s still a small part (3.3%) of the total political ad spend for 2014. Radio’s share is shrinking – from 6.5% of the total ad spend in 2010 to an estimated 5.8% this year. But that money — $485 million – is money the industry is banking on. Another item of note from Borrell is that 54% of the total ad spend comes in September and October. The ability to narrowly define a medium’s audience helps a political ad buy and if radio executives can show campaigns that they have a desired audience, the likelihood of getting the buy increases. For more information, see the Borrell Associates site here.
Clark Takes Helm of Journal’s Tucson Radio Stations. Assuming the VP/GM position at Journal Broadcast Group’s Tucson operations is Leon Clark, who comes to the company from his most recent post as sales manager for the digital audio aggregator TuneIn. Journal operates four stations in the market: adult contemporary KMXZ “94.9 Mix FM,” news/talk KQTH-FM, rhythmic oldies KTGV “106.3 The Groove,” and sports talk KFFN “ESPN Tucson.” Journal EVP – Radio Steve Wexler comments, “Leon’s broadcast and digital experience, as well as his strong leadership track record, makes him a great fit with Journal and our Tucson team. He embodies our core values of integrity, excellence, determination and innovation and I’m thrilled to welcome him to our company.” Clark comments, “I am honored to lead the Tucson team forward and to become part of a broadcast group that shares the same core values that I do. We have some incredible opportunities ahead of us and I look forward to much success for our Tucson team.”
WGN, Chicago Returns the Bird to Service. As Chicago media writer Robert Feder reports, Tribune Company news/talker WGN, Chicago is bringing the iconic marketing mascot the Bird – appropriately named Chicago – back into service to be the face of some of its marketing efforts. Instead of being a TV and print icon, the Bird will be a social media avatar for the station. Vice president of content and programming Todd Manley tells Feder, “The idea is to give the Bird a new life in a new space and really have it be the voice of Chicago through listening to WGN Radio.” Read Feder’s story here.
KSFO, San Francisco’s Bearman Talks Soccer and More During Weekend Remote. Rising talk radio star Ethan Bearman (pictured here at right) speaks with San Jose Earthquakes president Dave Kaval (left) outside Stanford Stadium during a Saturday evening broadcast on Cumulus Media’s KSFO, San Francisco. Bearman broadcast his program from the stadium on the occasion of the MLS match between San Jose and the Los Angeles Galaxy dubbed the California Classico. Bearman says the excitement of the World Cup and the biggest fireworks show in the Bay Area brought some 50,000 people out for the event. He says that although KSFO is not a sport talk-oriented station, the interview with Kaval, two-time MLS goalkeeper of the year and former Earthquake Joe Cannon plus the local non-sports topics make for a show that was a bit hit with the listeners and fans in attendance.
Geary Exiting Entercom Communications Post. Citing his desire to return to the political communications end of the business, Entercom director of strategic communications Kevin Geary announces he’s leaving his position with the company to focus full time on his political communications firm, Independence Strategy. Geary’s been with Entercom for the past three years and, during that time, he’s kept his own company in business. But he says he misses the political communications biz and wants to return. “The closer we got to the 2014 elections it was clear just how much I missed it. With 3 ½ years in corporate and media communications, I know I can offer clients a unique combination of political, business perspectives.”
Greater Media Sports Talkers to Air USA World Cup Game. As the USA soccer team continues its bid for the World Cup, Greater Media-owned WPEN-FM, Philadelphia “97.5 The Fanatic” and WMGC, Detroit “Detroit Sports 105.1” will air the USA vs Belgium match live on Tuesday, July 1 at 4:00 pm ET. In addition WPEN-FM Mike Missanelli is broadcasting live from Pagano’s leading up to the match. Fans who join Missanelli in Center City will be able to watch the match on a 20-foot-by-17-foot screen, as well as on the televisions inside Pagano’s. WPEN-FM program director Matt Nahigian says, “We had an overwhelming amount of listeners asking us to air the US vs Germany game and it continued for Tuesday’s matchup. We’re excited to be able to provide the radio call of the game to our listeners.”