NAB Show: Day Three. Today’s report from the NAB Show in Las Vegas courtesy of media consultant Holland Cooke delves into the world of Millennials and how they consume media – and therefore advertising – as well as their need to make everything “social.” But it’s not all about Millennials. Whether the attitudes of Boomers and Gen Xers are changing regarding how they prefer to be talked to (addressing talk radio programmers especially here) or not, HC notes Huffington Post founding editor Roy Sekoff believes “engagement” is paramount in reaching people effectively. Read Holland Cooke’s report from the NAB Show here.
BIA/Kelsey: Mobile Local Ad Revenue to Reach $4.5 Billion This Year. That figure would represent a $1.6 billion increase from last year’s $2.9 billion. The firm says that – largely driven by local marketing initiatives of national advertisers – locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018. BIA/Kelsey senior analyst/vice president of content Michael Boland comments, “Advertiser demand will be driven by natural market forces to follow undervalued inventory. Mobile advertising’s appeal includes higher performance, clearer ROI, tangible conversions and a shorter purchase funnel. These qualities of mobile content and advertising present a rare alignment between typical mobile user intent and advertisers’ stated objectives.” In its annual U.S. “Local Media Forecast” (2013 – 2018), BIA/Kelsey predicts mobile local ad revenue will more than triple over the next five years, reaching $15.7 billion in 2018. It says total U.S. mobile ad spending will grow from $11.4 billion this year to $30.3 billion in 2018, and locally targeted mobile ads will represent 52% of overall mobile ad spending in this country. National-to-local mobile marketing will be the focus of the company’s “Leading in Local: The National Impact” conference next month (5/7 – 9) in Atlanta.
Stephen Colbert to Replace David Letterman on CBS. Wow, talk about a quick and surprising announcement regarding the late night superstar’s replacement! When David Letterman announced he would be retiring from the “CBS Late Show” next year, many figured it would be a long time before a permanent successor was named. But CBS tweeted that it will bring Stephen Colbert aboard to host the program when Letterman steps down. The company is promising an official press release later today (4/10). Early analysis of the move by industry watchers is largely positive with many agreeing this gives Colbert a perfect avenue to step out of his “Colbert Report” character and flex his other show biz muscles while CBS acquires a younger, more up-and-coming television personality. But it sure makes us curious how long this deal was in the works.
New Orleans Talk Show Host Charged with Theft, Forgery. The former longtime morning host at urban talk WBOK, New Orleans – Gerod Stevens (a.k.a. Gerald Neely) – has been charged with theft of more than $1,500 and forgery after authorities allege he cashed checks from advertisers intended for his employer – Bakewell Media of Louisiana. WDSU-TV, New Orleans reports the station and Stevens parted last year. Legal analyst John Fuller tells WDSU-TV Stevens has no prior record and the charges are not “that serious” in the “grand scheme of things,” but he acknowledges that the maximum for both crimes is 10 years.
Odds & Sods. Chicago radio journalist Andrea Darlas will speak at the convocation of the class of 2014 at her alma mater the University of Illinois. Andrea Darlas is a journalism grad of the school – class of 1994 – and at the commencement ceremony on May 17, she will be a featured speaker. Darlas is an award-winning news anchor and reporter for WGN, Chicago and WGN-TV. She is heard weekday mornings on the Steve Cochran show and is seen on WGN-TV as a weekend freelance reporter and contributor for “House Smarts” with Lou Manfredini…..SiriusXM announces the launch of “The Comedy Cellar Show,” a comedy talk show hosted by Noam Dworman, owner of the renowned Comedy Cellar, and comedian Dan Naturman. The program will debut with special guest Dave Attell and will feature top comedians as guests, engaging in uncensored roundtable discussions, as well as exclusive stand-up sets performed by the comedians that same night at the historic venue…..WestwoodOne is again the exclusive radio partner for Augusta National Golf Club’s Masters Tournament. WestwoodOne will provide radio stations nationwide with live hole-by-hole coverage as well as hourly updates throughout the rounds, beginning April 10 through April 13. Bob Papa and Charlie Rymer will anchor live coverage. The network’s Kevin Kugler is pictured here at right on the course — the part known as Amen Corner — during yesterday’s broadcast events.
India House Club Selected as New Home of Talkers New York 2014 – Industry event to relocate to National Historic Landmark. After a successful run of five years at New York City’s Concierge Conference Center, the editorial board of TALKERS magazine announces that the 17th annual installment of the talk radio industry’s longest-running and most important national convention – Talkers New York 2014 – will be held at the India House Club, located in the world famous India House. India House is the architectural and historic centerpiece of Hanover Square — the cultural hub of New York’s financial district in Lower Manhattan. It is situated at One Hanover Square. The opportunity to present the conference at the newly-selected venue is one that TALKERS publisher Michael Harrison says is, “too good to pass up.” Harrison states, “We deeply apologize for any inconvenience that our announcement of the former venue might have caused those who have already registered.” According to Harrison, “This event has been selling out several weeks in advance, year after year. The India House Club offers us the opportunity to open the conference to an extra hundred or so people without losing the intimacy that is one of its many attractions. This venue is elegant, comfortable, beautiful and slightly larger than the conference’s former site and yet it comes fully equipped with the state of the art technology that an event of this nature demands. It is also located in one of America’s most vibrant ‘neighborhoods’ and a piece of geography in the belly of the Wall Street beast symbolic of both the good and bad impacting the radio industry in the 21st century.” India House, constructed in the mid-19th century in the style of a Renaissance palazzo, has a long and distinguished heritage tied into the formation of lower Manhattan as well as the story of business and commerce in New York. It is registered as one of New York City’s historic sites and is an official National Historic Landmark. Talkers New York 2014, only open to professionals working in or closely associated with the communications industry, is still expected to be an early sellout. Registrations are $249 per person for all sessions, exhibits, receptions and food and only taken by phone with credit cards. Call 413-565-5413. More details about speakers and agenda will be announced in the coming days leading up to the event on Friday, June 20. For more information, click here.
Cowherd and Costner Talk “Draft Day” and More. Actor Kevin Costner (left) chats in the Times Square ESPN Radio studios with talk show host Colin Cowherd. Costner made the appearance to promote his new film “Draft Day” in which he plays rogue football GM Sonny Weaver who must do what he thinks is necessary to revive the moribund Cleveland Browns (that’s the true-to-life part of the film). During Costner’s visit with Cowherd, the two talk about the importance of playing sports throughout life – not just in youth – as well as Costner’s effective playing of sports characters in his past films.
Talking Immigration Reform in DC. At the annual “Hold Their Feet to the Fire” radio row being held in Washington, DC, some 50 talk show hosts from around the country have spent the last two days (4/9-10) at the Phoenix Park Hotel on Capitol Hill speaking with listeners, lawmakers, law enforcement, immigration experts, activists and members of the media about the issue of immigration reform. Pictured here is WINA, Charlottesville, Virginia talk show host Rob Schilling (right) interviewing Dan Stein (left), president of the Federation for American Immigration Reform (FAIR), which is sponsoring the annual event.
PA School Stabbing Rampage, ObamaCare Criticism, 2016 Presidential Race, U.S.-China Relations, Hank Aaron GOP Comments, Lerner Prosecution Movement, and Al Sharpton Informant Controversy Among Top News/Talk Stories Yesterday (4/9). A stabbing rampage allegedly committed by 16-year-old Alex Hribal wounds 24 at a Pittsburgh-area high school; scrutiny of the rollout and effects of the Affordable Care Act and the White House’s criticism of doctors profiting off Medicare patients; speculation about the possible candidates in the 2016 presidential race; Defense Secretary Chuck Hagel’s combative conference with China’s defense chief ahead of President Obama’s coming visit to China; baseball legend Hank Aaron calls the Republican party the modern KKK; the move by GOP congressmen to prosecute former IRS official Lois Lerner; and the controversy over the story that Rev. Al Sharpton was a mob informant were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.