By Mike Kinosian
LOS ANGELES —When the industry adopted electronic-based measurement in the form of Nielsen Audio’s (formerly Arbitron) PPM, it was universally known that January would be a “down” month for those stations that played all-Christmas music during the December and “Holiday” survey periods.
Another significant ratings trend though that conversely has flown considerably under the radar is that – in February – all-sports stations tend to hit the skids.
Typically, the Super Bowl is played the first Sunday in February and, for whatever reason, sports outlets take a bit of a hit immediately after that mega-event.
Good news though is that it does not usually become a prolonged funk for these facilities, as we are presently on the threshold of the 2014 MLB season, which coincides with the tail end of “March Madness.” In addition – and perhaps to a lesser extent – playoffs loom in the NBA and NHL.
This exclusive overview shines a light on the extent of the February blahs as they relate to all-sports facilities.
Rather than imposing any eligibility parameters, any all-sports outlet that appeared with at least a .1 (6+) in a February 2014 PPM report is listed here.
Nielsen Audio only lists its subscribing stations; thus, we can only show PPM subscribers as well.
Other than that, if a subscribing all-sports facility was in a February 2014 PPM report, they are highlighted here.
With the exception of Riverside (KTDD had a .2 in January 2014 but was a “no-show” in February 2014) and West Palm Beach, every PPM market has at least one all-sports representative.
Mike Kinosian is managing editor and West Coast bureau chief for TALKERS. Email him at firstname.lastname@example.org. Meet him at Talkers New York 2014 on Friday, June 20.