Media Broker Spotlight – Harold Bausemer, RadioStationsForSale.Net

| October 8, 2013

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Talkers RadioInfo composite 2This week’s spotlighted broker:

Harold Bausemer  • RadioStationsForSale.Net

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Bergman, Sandi rev_81313

 

This interview was conducted by Sandi Bergman

 


Sandi:  What did you do before becoming a media broker?

Bausemer:  Spent most of my time in radio and real estate.  I am also a real estate broker.  My radio business experience has been mostly operational as an AE, SM, GSM, GM, COO of small radio group and owner operator. I worked for a company called Group W for 10 years which bought and then became CBS Radio. I loved the business from the start. Real estate can be very lucrative but is tedious at best.

Sandi:  What influenced your decision to become a media broker?

Bausemer:  When I sold my first station (as owner) and passed a check to the broker for $50,000, since that was close to what I was earning then, it made me take note. A few years later, Mel Stone, a broker in Maine, told me he was retiring and about the same time Ansel Chaney, a broker in Boston, passed away. New England Media was also winding down at this point. All of this coincided with a consulting client’s desire to sell his AM/FM combo and since I was a real estate broker and very familiar with the business it made too much sense to ignore the opportunity.  That said, it still took me almost a year to close my first deal, but many fell in place quickly after that.

Sandi: Where do you see station sales today?

Bausemer:  Being in real estate, I am a believer in multiple listings and have co-brokered many deals which is not common in media brokering. Most brokers in this business have self-interest to the point of detriment to their listing clients. Usually (not always) I don’t ask who a listing of mine will be presented to by a co-broker. If they have a relationship with or inquiry from someone and can bring in an offer, my client wins and even at half commission, I win. Anyway, more to the point, still many deals, but much, much smaller dollars.

Sandi: Highlight three or four listings that would be good opportunities for displaced station personnel and/or first-time entrants:

Bausemer:   We have a small city stick at $300,000; a capital city full-timer at $400,000 and a highly profitable college town FM at $795,000.

 

Contact:

Harold Bausemer

RadioStationsForSale.Net

41 Herbert Road

Braintree, Massachusetts  02184

Phone:  (781) 848-4201

Fax:  (781) 848-4715

www.RadioStationsForSale.net

forsale@beld.net
tbugk

Sandi Bergman is the CEO/president of RadioTVDeals.com. She can be phoned at 575-356-3644 or emailed at Sales@RadioTVDeals.com.

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Category: Business