Harold Bausemer • RadioStationsForSale.Net
This interview was conducted by Sandi Bergman
Sandi: What did you do before becoming a media broker?
Bausemer: Spent most of my time in radio and real estate. I am also a real estate broker. My radio business experience has been mostly operational as an AE, SM, GSM, GM, COO of small radio group and owner operator. I worked for a company called Group W for 10 years which bought and then became CBS Radio. I loved the business from the start. Real estate can be very lucrative but is tedious at best.
Sandi: What influenced your decision to become a media broker?
Bausemer: When I sold my first station (as owner) and passed a check to the broker for $50,000, since that was close to what I was earning then, it made me take note. A few years later, Mel Stone, a broker in Maine, told me he was retiring and about the same time Ansel Chaney, a broker in Boston, passed away. New England Media was also winding down at this point. All of this coincided with a consulting client’s desire to sell his AM/FM combo and since I was a real estate broker and very familiar with the business it made too much sense to ignore the opportunity. That said, it still took me almost a year to close my first deal, but many fell in place quickly after that.
Sandi: Where do you see station sales today?
Bausemer: Being in real estate, I am a believer in multiple listings and have co-brokered many deals which is not common in media brokering. Most brokers in this business have self-interest to the point of detriment to their listing clients. Usually (not always) I don’t ask who a listing of mine will be presented to by a co-broker. If they have a relationship with or inquiry from someone and can bring in an offer, my client wins and even at half commission, I win. Anyway, more to the point, still many deals, but much, much smaller dollars.
Sandi: Highlight three or four listings that would be good opportunities for displaced station personnel and/or first-time entrants:
Bausemer: We have a small city stick at $300,000; a capital city full-timer at $400,000 and a highly profitable college town FM at $795,000.
41 Herbert Road
Braintree, Massachusetts 02184
Phone: (781) 848-4201
Fax: (781) 848-4715