CBS Radio Partners with Brooklyn Nets and Barclays Center. In what is being called “an exclusive multi-year entertainment and sports initiative,” CBS Radio announces a partnership with the Brooklyn Nets and the Barclays Center. This sounds like a big sports deal from the language in the press statement but it also allows for non-sports entertainment that could benefit CBS music stations. The companies say they have formed a “strategic alliance that combines the strengths of the powerful media and entertainment brands, resulting in increased coverage on WFAN Sports Radio 66AM and 101.9 FM of the popular NBA team, select college basketball games under the BROOKLYN HOOPS presented by Ticketmaster franchise, and select BROOKLYN BOXING powered by Golden Boy Promotions bouts, as well as the creation of first-class concert events, and exposure of the landmark arena to audiences across the country.” Further they state, “A unique aspect of the agreement calls for Barclays Center and CBS Radio to develop and jointly program a new concert series and live events hosted at the arena. These events will be promoted using the nationwide scale of CBS Radio’s 126 stations, the majority of which are located in the top 50 radio markets. These co-produced events will offer out of market consumers the chance to experience Barclays Center firsthand through customized promotions and fly-away contests.”
FTC Gives Thumbs-Up To Nielsen Acquiring Arbitron. The much-discussed acquisition of Arbitron by Nielsen Holdings gets regulatory clearance from the Federal Trade Commission (FTC). The deal now becomes subject to usual closing conditions, but it is expected to become reality next Monday (9/30). According to a statement released by Nielsen, “The combined company will expand advertising effectiveness for radio clients and be better able to solve for unmeasured areas of media consumption, such as streaming audio and out-of-home.” It was at this time last year (September 2012) when Arbitron – working with ESPN and comScore – announced a cross-platform project. The FTC decision effectively means that project will continue. Reuters reports that, “The cross-platform services tell advertisers in a holistic way what customers watch on television, listen to on the radio, look at online and see on their mobile devices.” If an FTC-approved third-party agrees to licensing terms and other requirements, Nielsen would make available for license Arbitron PPM and related data as well as software and technology currently being used in the ESPN project for the sole purpose of cross-platform measurement for up to eight years. Nielsen chief executive officer David Calhoun comments, “We are looking forward to providing all of the benefits of the combined company to our new clients in the radio industry and their advertisers, driving incremental value for them as well as our shareholders. This is a highly acceptable outcome for us as it doesn’t change the market landscape.” This past December, Nielsen agreed to acquire all of the outstanding common stock of Arbitron for $48 per share, for a total purchase price of $1.3 billion.
New Opportunities for Radio in Social Media Marketing. Digital media consultant and Talkers columnist Chris Miller says he firmly believes that for radio sales people “a social media arrow in your quiver would help open doors to more potential interactive clients.” Miller writes that it’s understandable that radio sales people are concerned with selling their own inventory but it’s important to realize that advertisers are concerned with moving their products or selling their services. Most will admit to wanting to use social media but don’t know how to go about it. That, says Miller, is where you should come in. Read Chris Miller’s entire piece here.
RAB/NAB Radio Show a Success. Six senior members of the TALKERS/RadioInfo editorial team attended and provided in-depth coverage of last week’s NAB/RAB Radio Show in Orlando, Florida. The consensus among them is that this year’s installment of the conference was one of the most successful and productive in recent history. This report card is based on the following criteria: 1) significant attendance during difficult economic times, 2) a well-balanced agenda that covered the most important bases of interest to radio broadcasters – namely programming, marketing, sales, and technical concerns, and 3) a reasonably realistic attitude toward the challenges facing the medium and business of radio relatively undistorted by the wishful thinking or mindless cheerleading that often comes along with the territory at conferences presented by trade associations. In assessing the convention, TALKERS/RadioInfo publisher Michael Harrison states, “This was the best Radio Show we’ve attended in many years. It wasn’t watered down by the interests of its sponsors but rather really focused on what was best for its attendees – plain and simple – and the most important achievement being that it was targeted like a laser on the radio industry taking into account its most pressing existential concerns.” Harrison’s special address at the TALKERS-sponsored “info-session” discussing the 10 things radio needs to do to remain vital to 21st century popular culture was delivered to a standing room-only crowd. It will be re-broadcast on TalkersRadio as well as TALKERS TV and RadioInfo TV within the next several days. Stay tuned for details.
Radio Show Wrap-Up. Radio consultant and Talkers columnist Holland Cooke offers some final thoughts from the Friday edition of the 2013 Radio Show in Orlando. Included in this column are some salient tidbits from the “Adventures in Copyrightland” panel dealing with some of the industry’s most common legal questions as well as takeaways from the Radio Show Luncheon. Read Holland Cooke’s piece here.
Entercom to Add Local Talk to Re-Imaged Sports Talk WWWL, New Orleans. Entercom prepares to change the programming on WWWL, New Orleans from straight sports talk from ESPN to what it is calling “3WL 1350 – a hybrid sports and local talk station. The company says it “is an extension of the Gulf South POWERhouse, WWL AM/FM. 3WL builds on the success of this legendary New Orleans station by offering a ‘branch’ focused on the passions of New Orleans. 3WL will go live Monday, October 14.” Entercom New Orleans GM Chris Claus states, “3WL 1350 celebrates the three greatest passions of New Orleanians: sports, food and fun! Think of 3WL as a radio station as tasty as gumbo, as fun as Mardi Gras and as passionate as Saints fans on Sundays. 3WL will build on the tremendous success of WWL, but have a focus all its own. This is an exciting time for Entercom New Orleans and our clients. There is no city like New Orleans in America and there will be no station like 3WL in New Orleans.” WWL PD Diane Newman is programming the station that will feature: T-Bob Hebert and Kristian Garic in morning drive; NBC Sports Radio’s Erick Kuselias in late morning; “The Food Show with Tom Fitzmorris” from 12:00 noon to 3:00 pm; “The Lighter Side of the Spud Show” with John “Spud” McConnell of sister WWL from 3:00 pm to 6:00 pm; and NBC Sports Radio the rest of the evening and overnight.
Johnny D. Exits WSPD, Toledo. Talk show host Johnny D. took over the afternoon drive program on Clear Channel’s news/talk WSPD, Toledo on a part-time basis after the departure of Brian Wilson from the station last November. In February, Johnny D. was named permanent host of the program. Now, the station moves on without him as program director Scott Sands takes over the program. Clear Channel regional market manager Kellie Holeman confirms Johnny D.’s exit from the station to the Toledo Blade and says the replacement show will be “a new talk show featuring lively conversations about pop culture, breaking news, money, politics, technology, and sports with host Scott Sands and a ‘think tank’ of regular contributors from the local and national stage.”
Rumors Indicate WEEI, Boston is Courting Curt Schilling for On-Air Gig. In published reports in both the Boston Herald and the Boston Globe, there are rumors in the Boston sports talk radio scene that Entercom is making overtures to former Red Sox pitcher Curt Schilling to bring him aboard as a host – possibly on the PM drive show. The Globe states that the station may be seeking to pair Schilling up with PM drive co-host Mike Salk and that Salk’s co-host Michael Holley is looking to get out of his contract with the station to join ESPN. But Holley’s statement to the paper doesn’t indicate he’s ready to leave. He said, “I haven’t heard anything. I haven’t been informed that they’re looking to move on or change the show. I think when we started in March, I think the acknowledgment was, it takes a while. It takes a while for the new show to get its identity and for the co-hosts to develop chemistry. I had never met Mike before March. We’re getting to know each other on the air and off. I’d be surprised [if Entercom made a change] based on what I’ve been told, but you never know.’’ Writer Chad Finn wonders if Schilling – who obviously knows baseball – would be comfortable talking football, hockey and basketball. The paper also reports WEEI has been trying to bring Comcast Sports Net New England’s Joe Haggerty for on-air work at the station.
AL HERSKOVITZ: To Beat the Devil. Sale maven and H&H Broadcasting president Al Herskovitz says that radio sales people can take their stations to higher revenue plateaus with a little creative thinking in the areas of marketing, remote events and contesting. Herskovitz writes that, yes there are concerns for anyone working in radio because “we live in a fast-paced, quickly changing society. But until the day the mountains erupt and bolts of lightning come crashing out of the sky simultaneously, there still are things under our control that can be done. And sales reps have one such tool in their hands at which they are supposed to be the experts. It’s called “ADVERTISING!” Sales departments that strive to creatively put radio’s unique attributes to work for them will survive longer than those that forget about what radio does best. Read Herskovitz’s column here.
Marilu Henner Profiled in TALKERS Tomorrow. Actress and healthy lifestyle advocate Marilu Henner’s new talk radio show is being produced and repped by Sun Broadcast Group as she ventures into the business. TALKERS managing editor and West Coast bureau chief Mike Kinosian recently spoke at length with Henner about her acting career, her work as an advocate for healthy lifestyles and her new talk radio show initiative. About the latter, Henner says, “I knew radio would feel intimate, but I had no idea just how intimate. I never realized how much fun it would be.” You can read Mike Kinosian’s profile of Marilu Henner tomorrow at Talkers.com. You can also meet Henner in person if you’re already registered for the sold out Talkers Los Angeles 2013 conference taking place on Thursday, October 10 at the Steve Allen Theater in Hollywood as she will be addressing the industry there. For information about the conference, including remaining sponsorship opportunities, please call 413-565-5413. To see the latest updated agenda, please click here.
Odds & Sods. Cumulus Media Networks nationally syndicated talk host Michael Savage is added to the schedule at Entercom’ WRKO, Boston in the 10:00 pm to 1:00 am ET time slot.. This is a return to the station for Savage whose show aired there until he left syndicator TRN last fall. Savage says in a statement, “The people in Boston are realists, we understand each other. I appreciate the city.”…..News director and program director Adam Chappelle exits Black Crow Media’s news/talk WVGA, Valdosta, Georgia…..WJR, Detroit-based weekend talk show host Glenn Haege – host of “The Handyman Show” – is publishing an expanded version of his Fix it Fast and Easy publication as an eBook. Haege has published 11 books and writes a column for the Detroit News.
Mel Wheeler’s Roanoke and Lynchburg Stations Add Skywatch Traffic. The Mel Wheeler Radio Group stations – country WSLC, Roanoke; news/talk WFIR-AM & 107.3, Roanoke; urban contemporary WVBE, Lynchburg; CHR WXLK, Roanoke “K 92,”; and adult contemporary WSLQ, Roanoke “Q99” – add Skywatch Traffic for traffic reporting. In a press statement, Skywatch Traffic CEO Chuck Johnson says, “Both areas have grown in population and with the construction going on up and down I-81, it warrants the need for this partnership between all of these companies. This type of service is very common in all major and medium size radio and TV markets. Now Roanoke and Lynchburg has the service in place. SML Aviation who also serves both cities has also jumped on board.” Skywatch Traffic says it is now the third-largest traffic reporting company in the United States behind Total Traffic/Clear Channel and Radiant Traffic/Cumulus and serves 157 radio stations and 4 television markets.