Dick Kozacko • Kozacko Media Services
This interview was conducted by Sandi Bergman
Sandi: What did you do before becoming a media broker?
Kozacko: I’m probably one of the few Media Brokers who does not have a broadcasting background. My background is acquisition management and market research for companies. I was doing analysis of companies or products to be acquired by another business firm. But, I always had a strong interest in broadcasting even though not working in the field. My thesis for my MBA at Boston College was analysis of radio networks and I predicted the end for the ABC network (as the weakest). Well, I was wrong on that result but this was at the time just before ABC was actually split into four radio networks. So, I was right in a way and ABC management made some significant changes.
Sandi: What influenced your decision to become a media broker?
Kozacko: I grew up in the greater Boston area and it was a locale with great local radio. I listened to a lot of the programming. You had the comedy team of “Bob and Ray” doing afternoon drive and this was before they went on to NYC and NBC, etc. There were no radio stations for me to “hang around” in my Boston suburb so it became an opportunity to use my business background within an industry that I very much enjoyed. Like many brokers, I started with Chapman Associates and since we lived in Minneapolis at that time (I had been with Minnesota Mining & Manufacturing) I was covering a pretty big geographical area. I’m pleased to say that I’m still friends with many owners I met in those early years.
Sandi: Where do you see station sales today?
Kozacko: It’s challenging especially since there are now so many alternatives to radio broadcasting. If you were driving on a trip, your car radio was your companion. Then, came eight-tracks, cassettes,and the list goes on with satellite radio,internet, etc. Buyers have to be creative and think about the future which is fine. It would help if more banks returned to the financing arena although we have found more station owners are receptive to “terms” financing. It would help if the economy could demonstrate stronger and continued growth.
Sandi: Highlight three or four listings that would be good opportunities for displaced station personnel and/or first-time entrants.
SMALL MARKET NY STATE — Full-time award-winning AM with leased FM translator. Strong revenue and cash flow performance. All R.E. included. Asking $495,000.
WISCONSIN – Only commercial station in this city of 30,000 people. Absentee-owned fulltime AM. Transmitter real estate included. $250,000.
LARGE METRO IN NEW YORK STATE – Full-time AM with FM translator. The translator covers more people than a class B in market. $1,500,000 and includes real estate.
Kozacko Media Services
PO Box 90841
Raleigh, NC 27675
Tel. 607-733-7138 I cell. 607/738-1219