This week’s spotlighted broker:
Mark Jorgenson • Jorgenson Broadcast Brokerage
This interview was conducted by Sandi Bergman.
Sandi: What did you do before becoming a media broker?
Jorgenson: For 12 years, I worked in television sales and sales management in Southeastern markets (Winston-Salem, Cincinnati, Miami, and Tampa).
Sandi: What influenced your decision to become a media broker?
Jorgenson: I owned and operated several radio and TV stations but found the deal side of the business more satisfying than the operational side. I enjoy matching people up with great opportunities and that’s what the brokerage business is all about.
Sandi: Where do you see station sales today?
Jorgenson: Sluggish due to a lack of capital to finance deals. There are plenty of potential buyers and even more potential sellers but without institutional financing to make the deals happen, we won’t see the volume of transactions we’ve seen in the past. Brokers have to be creative and persistent to make deals happen in today’s financial climate.
Sandi: Where can good opportunities be found for displaced station personnel and/or first-time entrants?
Jorgenson: Any member of the National Association of Media Brokers could help buyers find radio properties. There are even radio deals where some portion of the purchase price might be handled with a seller note. The key is for the buyer to have access to at least some cash. Private investors, family, and friends are the most likely source to finance new ventures these days.
Jorgenson Broadcast Brokerage
828-859-6982 – office
828-859-6831 – fax
Sandi: RadioTVDeals features some great listings posted by both participating Media Brokers and direct sellers. Here are several our readers might want to check out:
Greater Boston AM Talker – 1kW day timer licensed to Norfolk, MA is available. The station is located roughly half way between Boston and Providence, Rhode Island. Includes real estate and features a two-tower array.
Idaho AM/FM Group – This network of four commercial radio stations consisting of two AMs and two FMs is available for sale. The cluster serves most of the central, southwestern and southeastern portion of the state including Boise, Idaho’s capitol city. The operation is described as profitable, well-established, and independently owned/operated.
Minnesota 50,000 Watt Class B FM – This FM torch serves the Twin Cities southern suburbs to the Iowa border. It features a unique Spanish language format serving Minnesota’s fastest growing minority community. A bonus feature – there is move-in potential to serve a larger portion of the lucrative Minneapolis-St Paul, Minnesota market.
Profitable Texas Gulf Coast FM Radio Station in Dynamic Market – This popular commercial FM station has an excellent staff in place, new digital equipment, a large and enthusiastic audience, advertisers who get results, and it’s cash-flowing. The station is located near some of the best fishing, hunting and ocean lifestyle available and it’s in a dynamic and growing area that enjoys a diverse industrial base as well as serving as a major agriculture producing center for Texas. We serve a four-county region with an available population of nearly 200,000 people, yet we have only limited local media competition. This is a great opportunity for someone who wants to live a relaxed and enjoyable lifestyle in a terrific community and who will enjoy owning a radio station that has a proven track record of success. Perfect for a first-time buyer or a media pro who wants to leave the world of corporate broadcasting. It’s truly local radio the way it was meant to be! Price just reduced!