Glen Dingley • Kingtron, Inc.
This interview was conducted by Sandi Bergman
Sandi: What did you do before becoming a media broker?
Dingley: Chief engineer. I am unique in that I have been involved in broadcast engineering for the last 30 years. I bring a different prospective for my clients and evaluations in that I know the station equipment better than anyone. So much equipment is outdated and incompatible out there. My clients really respect my insights and advice. When you are buying or selling a station, you are mainly purchasing equipment with which to broadcast. Station personnel, policies, and other assets can change, but without good equipment, you are not competitive.
Sandi: What influenced your decision to become a media broker?
Dingley: Seeing most buyers (and some sellers) being ripped off. Sellers and buyers need a more realistic view of the state of broadcasting. This is a time to make some good money, but it cannot be done like before.
Sandi: Where do you see station sales today?
Dingley: Sales have decreased in the last 10 years, but broadcasting just simply needs to adapt and change with the times. There are now different opportunities out there that stations need to explore and be open to. I have helped several stations develop business plans and as they follow it, they start making some good money once again.
Sandi: What is your advice for displaced station personnel and/or first-time entrants?
Dingley: My advice to displaced broadcasting managers is to try to connect with an investment firm or individual. There is still a lot of glamour involved with owning a station, but investors need direction and guidance. Go locate those people and show them what you know and how you can assist them in the industry and help them make money in the broadcasting business. Also try to stay in the media related industry to keep your pulse on the state of the business and the changes it will take in the next 10 years.
909 Michael Steet
Alvin, TX, 77511