Play Ball: Fun with Flagships

| May 21, 2013

By Mike Kinosian
TALKERS
Managing Editor/West Coast Bureau Chief

MLB Logo2LOS ANGELES — When considering there are more than one month’s worth of spring training contests; a grueling 162-game April through September regular-season schedule; and hopefully – the post season, no professional sport requires as demanding of a commitment for a flagship as does Major League Baseball.

Sandwich a typical three-hour game between pre-game and post-game programming and a station can devote approximately 20% of its 24-hour broadcast day to being a MLB flagship.

Most big league teams delivered their first pitches on April 1, and – rather incredibly – the season is already more than 25% completed.

Big-picture though, it is still the early innings and after sifting through April PPM results that Arbitron released last week, we get an idea which of the United States-based flagships are already in scoring position.

Before pounding through the lineups, there is ample fine print to consider as a table-setter (leadoff).

In fact, apropos of the sport, here are nine (9) noteworthy items.

  • As inferred, we are dealing with the 29 United States based MLB teams; Toronto Blue Jays games are carried by CJCL, but that station’s ratings information is not included.
  • Just as a reminder for non-baseball aficionados, the Texas Rangers are a Dallas team; the Arizona Diamondbacks play their home games in Phoenix; Minnesota Twins refer to a Minneapolis-St. Paul franchise; and the Colorado Rockies are a Denver team.
  • CBS Radio siblings WPHT-AM and WIP-FM are dual flagships for the Philadelphia Phillies – both stations are listed below.
  • Atlanta Braves games are carried by WNNX-FM and WCNN-AM, but only WNNX is noted.
  • Fans can generally hear Detroit Tigers contests on WXYT-FM and WXYT-AM, however, only data for WXYT-FM is shown.
  • On Sundays, Kansas City Royals games air on news-talk KMBZ (not included here).
  • About one-third of the Los Angeles Angels of Anaheim games are carried by sports KSPN-AM (not featured in this overview).
  • This is the first year that KTWN-FM is the Minnesota Twins’ flagship.
  • All shares and rankings are full week, Monday-Sunday, 6am-12 Midnight (6+).

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Mike Kinosian is managing editor/West Coast bureau chief of TALKERS.  He can be emailed at  Kinosian@Talkers.com or phoned at (818) 985-0244.  Meet Mike Kinosian at Talkers New York 2013 on Thursday June 6.

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Category: Analysis, Sports