KTRS, St. Louis Morning Host McGraw Milhaven Teams with St. Louis Post-Dispatch for Web Streaming Video Version of His Program. St. Louis talk radio personality McGraw Milhaven tells TALKERS magazine he, along with video technology partner Talisen Technologies, are teaming with the St. Louis Post-Dispatch’s online platform StlToday.com to present the streaming video version of his KTRS morning drive show. Milhaven says, among other benefits, this deal will give his program access to the reporters and video production of the Post-Dispatch’s StlToday.com to add to his ability to cover local news stories and present them with added video production elements for the people using his program on computer, tablet or smartphone. Milhaven says, “We’re pretty excited. We knew convergence was coming, that live internet programming like this was coming. The ability to use the resources of the St. Louis Post-Dispatch gives us access to the largest and best newsroom in the region. Consumers can get it on smartphone, tablet or computer in extraordinary HD quality. It really allows us to turn our radio show and the newspaper into a high-quality TV channel.” The deal between Milhaven, KTRS and the paper allows both the radio station’s and newspaper’s sales staffs to sell spots on the video version of the show. Milhaven says initially during spot breaks on the radio show, the viewers will see pre-recorded video spots introducing them to the program, but ultimately it gives sales the added bonus of selling a visual component along with the audio. “Fox example, during a live read spot that I might do, we can add a slide or video to the internet version to give the client another way to enhance his message.” It also allows a talk radio show another way of getting back into the home where people often use their tablets while going about their morning routines. Initial response to the “beta version” of Milhaven’s video initiative – seen on the station’s website – has been excellent. He says, “The TSL – or rather time spent viewing – in our infancy has been very promising, averaging 35 minutes. We’re very pleased with that considering we’re just beginning to tap the potential. Also, the compliments on the high quality of the video and the added graphics have been encouraging.” Milhaven’s association with StlToday.com begins on Thursday, May 16. For a number of years, TALKERS publisher Michael Harrison has been singing the praises of local newspaper (daily and weekly) websites and resources as perfect partners for the next digital phase of talk radio stating, “McGraw Milhaven is making a very smart move in this newspaper alliance. The industry should take note and watch his progress with interest. We are talking about the evolution of the concept of the local ‘media station’ as it grows on one of its most potentially fertile platforms. The combination of talk radio and a local newspaper in a teamed-up, combined medium is programming and sales dynamite.”
WIBC-FM, Indianapolis to Add Abdul Hakim-Shabazz to Weekend Schedule. The Indianapolis Business Journal reports that Emmis news/talk outlet WIBC-FM, Indianapolis is adding former WXNT morning host and practicing attorney Abdul Hakim-Shabazz to the weekend schedule for the Saturday 2:00 pm to 4:00 pm show. Shabazz’s conservative morning program at crosstown WXNT was cancelled in 2011. WIBC-FM program director David Wood tells the paper, “He has a nice following and he does a fun show.” The paper notes Shabazz “has frequently made light of his incongruous profile — being black, conservative and a Muslim.” Shabazz publishes IndyPolitics.org and is a local political commentator. He practices law with Indianapolis law firm Lewis and Wilkins.
WDBO-FM, Orlando Names Tony Marino Afternoon News Anchor. Cox Media Group’s news/talk WDBO-FM, Orlando “News 96.5” announces news and traffic pro Tony Marino is the new afternoon drive news anchor at the station. Marino comes to the station from Total Traffic Network in Miami. In the past he has also served at CBS Radio’s KRLD-AM, Dallas in the news department.
Bloomquist Media Wins Two 2013 Communicator Awards. Yesterday TALKERS reported that the Bloomquist Media-produced special “A Grateful Nation” – which raises funds to benefit the Fisher House Foundation – was a U.S. finalist for the New York Festivals 2013 Radio Programs and Promo Awards. Bloomquist Media has also been honored for the same program with two 2013 Communicator Awards. “A Grateful Nation,” was honored with a Gold Award of Excellence for Writing/Creative Concept and a Silver Award of Distinction in the Programs category. Bloomquist Media president Randall Bloomquist states, “We are very pleased to see ‘A Grateful Nation’ honored for its creative concept and writing. Powerful storytelling is key to the success of our innovative Branded Audio Content strategy.” “A Grateful Nation” told four stories of service and sacrifice by members of the U.S. military and their families. Because Fisher House Foundation played a role in all of these stories, the organization’s message was organically woven into the compelling content. The program aired during Memorial Day weekend 2012 on 65 news/talk radio stations, as well as Sirius XM satellite radio. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards programs of its kind in the world.
Jacobs Media to Host Techsurvey9 News/Talk Webinar. Next Tuesday, May 21 Jacobs Media will host a webinar for news/talk radio broadcasters presenting data from its Techsurvey9. The company says, “With over 78,000 respondents from 264 North American radio stations from 12 formats, the study provides a rich, deep exploration into the shifting digital, social, and media habits of radio listeners. As always, we’ve got some great data here that can help stations better understand what their audiences are doing when they’re not listening to radio. Overall, 27 news/talk stations contributed close to 12,000 respondents, showing why this is valuable information for news/talk stations. Jacobs Media will present the webinar at 2:00 pm ET on that day and it is charging $99 for participation in the webinar for stations that did not pay for their data, but it says the small fee allows broadcasters to bring as many people into their conference rooms as they like. More information can be found here.
RAB Study: Auto Radio Ads Have Greatest Influence as Consumers Get Close to Purchase. According to the Radio Advertising Bureau’s newest service – Finding Consumer Trends Reports – “radio plays a dominant role, whether people are considering a vehicle purchase, or spending time in a vehicle. The closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays. And radio is a top ‘must-have’ for automotive buyers of every age.” The RAB states that “these are just some of the key findings stemming from its new service to help radio stations sell locally and highlight the buying power of radio listeners coast to coast.” It was developed in partnership with Presslaff Interactive Revenue, and offered as a benefit of membership, Finding Consumer Trends (F.C.T) Reports are turn-key online surveys of a station’s audience that provide salable insights and qualified leads on purchase interests in top advertising categories. RAB president and CEO Erica Farber says, “We were excited to launch this initiative for our members. The number of responses demonstrates the engagement radio has with its listeners. The information gleaned from this survey on automotive proves radio’s role within brand consideration and purchase.” The RAB says the first F.C.T Report survey was conducted from March 12 to April 2, 2013 and attracted over 28,000 respondents aged 18-plus. Respondents were asked about vehicle and brand preferences along with advertising and dealership influencers. Of those respondents surveyed, 44% currently own a vehicle that is over 8 years old and nearly one in three (32%) of the total respondents will be in the market to purchase/lease a vehicle within the next year. Presslaff Interactive Revenue’s president Ruth Presslaff says of the study, “RAB member stations now have a wealth of information they can use to engage dealerships and services shops. With responses from over 28,000 radio listeners from coast to coast, we have uncovered everything from automotive brand preferences to buying intentions to their listening habits while driving. This is compelling information that will be beneficial for all radio sales, within and well beyond the automotive category.”
Benghazi Investigation, IRS Targeting Conservative Groups, Obama Calls Out Rush Limbaugh, Justice Department AP Phone Records Search, and Angelina Jolie Mastectomy Among Top News/Talk Stories Yesterday (5/14). The ongoing investigation into the Benghazi attack; the IRS’ targeting of conservative groups; President Obama’s calling out Rush Limbaugh; the Justice Department’s search of Associated Press phone records; and actress Angelina Jolie’s choice to have a double mastectomy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.