November News Nuggets

| December 20, 2012

By Mike Kinosian
TALKERS
Managing Editor/West Coast Bureau Chief

LOS ANGELES — Given the extraordinary nature of what has been happening of late, it is highly appropriate to follow up our recent massive talk radio overview with a similar piece on all-news operations.

There is however one obvious difference: Talk can claim tonnage honors, whereas news is one of radio’s most sparsely-represented formats.

Each PPM market has at least one talk outlet within in its top 20 (6+, November 2012), compared to news accomplishing the same feat in only 15 of the 48 electronically measured metros for a conversion rate of just over 30%.

Both instances where two all-news facilities appear in the top 20 (6+) of the same market involve CBS Radio siblings WCBS-AM and WINS (New York City and Long Island).

As was the case with our talk overview, all-news facilities qualified to appear in the following recap by ranking within the top 20 (6+) in any of Arbitron’s PPM-measured markets in November 2012.

Arbitron prints only subscribing stations in their monthly reports, so those are the ones we can consider here.

Each station’s 6+-performance over the last four (4) PPM monthlies is shown below.

These six situations are noteworthy.

•  CBS Radio’s KRLD-AM, Dallas ranked #20 (2.2) November 2010 and #17 November 2012 (2.6), but was not in the top 20 in November 2011
•  Cumulus’ WYAY Atlanta ranked #19 (1.5) November 2012, but was not in the top 20 in the two other November sweeps noted
•  In the Baltimore report, Hubbard’s WTOP-FM (Washington, DC) ranked #19 (1.5) November 2011, but was not in the top 20 in the two other November sweeps noted
•  In the Riverside-San Bernardino-Ontario (Inland Empire) report, CBS Radio’s KNX (Los Angeles) ranked #19 (1.7) November 2011, but was not in the top 20 in the two other November sweeps noted
•  North American’s WMNI-FM ranked #19 (.3) November 2012, but was not in the top 20 in the two other November sweeps noted
•  In the Providence report, CBS Radio’s WBZ-AM (Boston) ranked #19 (1.1) November 2010, but was not in the top 20 in the two other November sweeps noted

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Reach TALKERS Managing Editor/West Coast Bureau Chief Mike Kinosian at Kinosian@Talkers.com or 818 985 0244.

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Category: Analysis