Sports Talk Radio Scoreboard
By Mike Kinosian
TALKERS magazine
Managing Editor/West Coast Bureau Chief
LOS ANGELES — Ratings results of 40 sports outlets appear in this RadioInfo overview.
In order for a station to qualify, it needed to rank within the top 20 (6+) in any of Arbitron’s 48 PPM-measured markets in the most recent (August 2012) monthly report.
Listed is each station’s 6+ performance over the last six (6) PPM monthlies.
One or two stations that would historically satisfy the (6+) top 20 ranking requirement are missing. Such omissions most likely stem from a March 2012 de-listing issue Arbitron has with non-subscribing stations. Exclusion of those stations is beyond our control.
There have been cases though where de-listed stations have returned as subscribers. In the months in which the station was de-listed, its 6+ share is shown as “###.”
The audio channel for a low-power television outlet is indicated as “LP.”
Sports Summary
At least one qualifying sports station can be found in 62.5% of Arbitron’s 48 PPM markets
2.5% of sports stations listed have a 6+ share in the 8.0 – 8.9 range
2.5% are 6.0 – 6.9
2.5% are 5.0 – 5.9
7.5% are 4.0 – 4.9
12.5% are 3.0 – 3.9
32.5% are 2.0 – 2.9
17.5% are 1.0 – 1.9
22.5% are 0.0 – 0.9
5% of the sports stations listed ranked in the top five (6+) of their respective markets in August 2012
12.5% rank #6 – #10
40% rank #11- #15
42.5% rank #16 – #20
The typical sports station in this particular sample ranked #14.52 (6+) this August
57.5% of sports stations listed were up July-August (6+) with an average increase of +.45
27.5% were down July-August (6+) with an average decrease of -.17
15% were flat
Mike Kinosian is the Managing Editor and West Coast Bureau Chief of Talkers magazine. Contact him in Los Angeles at (818) 985-0244 or at kinosian@gmail.com.
