Tuesday, April 24, 2012

| April 24, 2012

Feature Series:  Walter Sabo on FM Talk.  Sabo Media president Walter Sabo writes a special four-part series on the successful implementation of talk on FM this week at Talkers.com.  In the first installment, Sabo explains the importance of proper format execution in order to build cume.  “You rarely hear formatic structure on any talk station – you’ll hear long periods without a host name, station name, phone number – and that’s why talk stations tend to have low, vulnerable cumes.  Applying formatics to talk is hard work, but completely achievable.”  Too often, talk radio shows sound formatically different from one another even though they are placed back-to-back on a station.  That can be addressed by coaching formatics, says Sabo.  “That means that your hosts have to handle all elements in the same manner as every other host, just like music DJs.  That does not mean they should have the same opinions.  That is not desirable.”  Read more here.

Chris Sargent Named Operations Manager at Clear Channel Portland.  Chris “Sarge” Sargent has been serving as program director at Clear Channel Media and Entertainment’s news/talk KEX, progressive talk KPOJ and classic hits KFBW-FM (where he also handled morning drive) in Portland, Oregon.  Now, he’s upped to operations manager for the seven-station cluster.  Vice president and market manager Robert Dove states, “I’ve been fortunate to have Chris Sargent working alongside Tommy Austin the last three years and the luxury of having two operations managers in the building, which certainly made my search a lot easier.  I know Chris’s leadership along with the help and guidance of Brad Hardin, our senior vice president of programming, will lead to continued ratings success and revenue growth for our Clear Channel cluster in Portland.”

Cumulus Media Flips Pensacola FM to Talk.  The former adult hits WJLQ-FM, Pensacola changes call letters to WCOA-FM and begins a partial simulcast of sister news/talk WCOA-AM.  The new News Talk 100.7 is simulcasting the 6:00 am to 8:00 am hours of WCOA-AM’s morning drive show with Jim Sanborn and Don Parker, then breaks away to air the WMAL, Washington-based  Chris Plante show until 11:00 am.  Cumulus Media Network’s Mike Huckabee follows from 11:00 am to 2:00 pm.  The rest of the day is: Phil Valentine from 2:00 pm to 5:00 pm, Cumulus Media’s Mark Levin from 5:00 pm to 8:00 pm and John Batchelor from 8:00 pm to 12:00 midnight and Cumulus Media’s “Red Eye Radio” for overnights.

Richard Neer:  Prioritize to Stay on Top of the Busy Sports World.  TALKERS sports editor Richard Neer offers some thoughts on staying atop of the busy sports world – especially now with NHL and NBA playoffs, MLB action and NFL offseason activity heating up.  Neer writes that sports talk hosts may find two or more events scheduled for the same night.  “Obviously you can’t watch every minute of every game.  And, oh by the way, you do have a life apart from the job.  There are family and friends who deserve attention and other cultural aspects of life that should be acknowledged lest you become too narrowly focused.  So, how can you juggle all these priorities and stay current with your demanding job?”  Find out here.

Changes Coming to Sports WQXI, Atlanta.  Management at Lincoln Financial Media’s sports talk WQXI, Atlanta – Sports Talk 790 The Zone – is tweaking the schedule as reported by the Atlanta Journal Constitution’s Rodney Ho.  The morning drive show, “Mayhem in the AM,” is extended to 6:00 am to 11:00 am as is the PM drive show of Mike Bell and David Archer who move earlier to the 2:00 pm to 6:00 pm time slot.  That leaves a midday show of 11:00 am to 2:00 pm to be filled and the station currently employs Tony Barnhart and Wes Durham as well as “Two Live Stews” Doug and Ryan Stewart.  Ho notes that Barnhart and Durham are contractually allowed to take May and June off since they work long hours the rest of the year at non-radio station jobs.  Ho also reports Barnhart’s and Durham’s ratings are better than the Stews but their availability in May and June presents a complication.  GM Andrew Saltzman tells the paper they expect to have the schedule squared away in the near future.

Dennis Prager Publishes New Book.  Salem Radio Network syndicated talk show host Dennis Prager begins promoting the publication of his latest book tonight (4/24) with an appearance on Fox News Channel’s Sean Hannity program.  The book, Still the Best Hope: Why the World Needs American Values to Triumph (Broadside Books 2012), centers around Prager’s argument that humanity has a choice between American values and its two alternatives: Islamism and European-style democratic socialism.  Prager suggests the American value system is the most viable method of creating a good society.

KCBS, San Francisco Newsman Bob Melrose Retires After 36 Years.  Longtime KCBS, San Francisco reporter Bob Melrose retires from the CBS Radio station after 36 years at the venerable all-news outlet.  Melrose’s career covering news in Northern California included come of the highest visibility cases and colleagues recall how Melrose had a knack for being there when news broke.  A retrospective in the San Jose Mercury News notes Melrose covered the Jonestown massacre, the discovery of murdered 12-year-old Polly Klaas’ body and many other stories important to the region and the nation.

Voice Over Pro Jim Cutler Recognized by Fisher House.  Voice over pro Jim Cutler (pictured here holding his plaque) was recently honored by the Fisher House Foundation for his pro bono work for the charity.  Cutler provided the voice over work for a number of Fisher House projects, including this year’s Memorial Day radio special titled, “A Grateful Nation.”  The Fisher House Foundation provides no-cost housing and assistance to the families of America’s servicemen and servicewomen while they recover at VA and military hospitals.

2012 Presidential Campaign, France Presidential Elections, Secret Service Scandal, Euro Zone Jitters, SCOTUS to Hear AZ Immigration Law Case and John Edwards Trial Among Top News/Talk Stories Yesterday (4/23).  The 2012 presidential campaign; the surprise showing of French far-right National Front candidate Marine Le Pen in France’s presidential elections; the growing Secret Service scandal; trouble in Europe as some euro zone countries battle to beat debt issues; the coming Supreme Court hearing of the Arizona illegal immigration law; and the beginning of the John Edwards campaign finance wrongdoing trial were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

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Category: Front Page News, Industry News