Arbitron Client Conference: “Radio Retains 93% of Audience Through Spot Breaks.” That good news comes from the study, “What Happens When the Spots Come On?” from Arbitron, Coleman Insights and RCS/Media Monitors. But what it means is not that 93% of listeners stay through a whole stop set. Some go away and some new ones come in with the aggregate being that only 7% of the listenership disappears during a given spot break. The study analyzed 17.9 million spot breaks and 61.9 commercial minutes in the 48 markets using the Portable People Meter. But programmers and sales managers are being cautioned not to interpret the data as meaning that people aren’t bothered by too many spots and that 93% will sit through anything. One thing the study appears to confirm is that spoken-word radio such as sports, news/talk and all-news do a better job of keeping their audiences through stop sets.
KDKA, Pittsburgh Program Director Marshall Adams Exits. After six years with CBS Radio’s legendary KDKA, Pittsburgh, program director Marshall Adams announces his contract with the station is up and he is leaving for other opportunities. Adams states, “It has been a privilege working for this heritage station which, as a child, gave me my first impressions of radio. It was a dream come true every time I was able to crack the mic for a KDKA newscast. I am very grateful to CBS Pittsburgh market manager Michael Young for giving me this terrific opportunity. I am going to miss the staff very much. They’re an incredibly talented group of people and each one of them has enriched my life.” There’s no word from CBS Pittsburgh who will take over the PD position at KDKA.
Cox Media Group Adds Sports Content to WXKT-FM, Gainesville, Georgia. Cox Media Group removes much of the syndicated news/talk programming from WXKT-FM, Gainesville, Georgia and re-positions the station as “Bulldog 103.7 North Georgia’s News, Sports & Information Station.” Premiere Networks’ Jim Rome is added for middays and Yahoo! Sports programming fills in the evening and overnights. Martha Zoller’s news/talk program moves from the 7:00 am to 11:00 am slot to 9:00 am to 12:00 noon. The morning news program with Tim Bryant expands to 6:00 am to 9:00 am. America’s Radio News Network’s all-news block airs in the PM drive slot.
Clear Channel Names Two to Management Roles in Spokane. Clear Channel announces Dan Manella is the new market manager for the Spokane, Washington cluster and Michael LaCrosse takes on the operations manager for the cluster that includes news/talk KQNT. Manella most recently served with CBS Radio in Chicago as general sales manager at WXRT-FM and as senior AE at sports WSCR. LaCrosse most recently served as operations director at Cumulus’ WLS-FM, Chicago.
On the Set of Modern Family. Talk Radio Network and KFI, Los Angeles radio personality Phil Hendrie recently taped an episode of the hit TV show “Modern Family” in which he plays the character “Boots.” Hendrie is pictured here on the set of the program (from l-r) with actor Ed O’Neill, director Michael Spiller, Hendrie, and actor Jesse Tyler Ferguson. On appearing on the program, Hendrie says, “It’s not hard to figure out why ‘Modern Family’ is a hit show. Everyone, Ed O’Neill, Jesse Tyler Ferguson, all of the crew, they were kind, complimentary and helpful. Very, very positive people to be around. I’m so grateful for the experience. Thanks ‘Modern Family!’”
2012 Presidential Race, Payroll Tax Cut Issue, Jerry Sandusky Arrested on New Charges, Iran’s Nuclear Program and Blagojevich Sentenced Among Top News/Talk Stories Yesterday (12/7). The GOP field of candidates for president, the debate over the payroll tax cut extension, former Penn State coach Jerry Sandusky arrested on more sexual abuse charges, Iran’s nuclear weapon ambitions and the lost CIA drone and former Illinois Governor Rod Blagojevich’s 14-year sentence on corruption charges were some of the most-talked-about stories on news/talk radio yesterday.