Target: Spanish Language Talk Radio Market. Personal finance talk radio mega-star Dave Ramsey has worked very hard to become a household name through his popular daily talk radio show, television efforts, bestselling books and live event programs. Now his Lampo Group organization is targeting the Spanish-speaking segment of the American population with the national launch of a daily talk show hosted by Andres Gutierrez. Gutierrez is a successful entrepreneur; small-business owner and radio show host with the goal of helping the Hispanic community win with money. Ramsey’s organization says “Andres’ successes have come from his passion and his simple, direct way of communicating hope to the hopeless. His drive for excellence in everything he does enabled his business to prosper.” Businesses all across America are developing plans to market to the Hispanic community and Ramsey says he’s long been interested in serving this segment of the nation’s population and says he sees the perfect messenger in Gutierrez. “Andres joined Dave’s team in 2009 and is now helping to spread the message of ‘Paz Financiera’ all over the country — or as Andres would say it, ‘Teaching people how to make their money behave.’” Ramsey’s organization is launching the Andres Gutierrez daily radio show in national syndication on October 17.
WBZ-FM, Boston Sports Talkers Felger & Massarotti to Simulcast on Comcast SportsNet. Michael Felger and Tony Massarotti host the PM drive show on CBS Radio’s 98.5 The Sports Hub in Boston. There’s no official start date announced, but this fall the duo’s PM drive show will be simulcast on cable TV on Comcast SportsNet. Comcast SportsNet EVP and general manager Bill Bridgen says, “Felger, Mazz and the Sports Hub have taken over Boston radio with a rocket launch to the top of the ratings. Adding Felger’s acerbic nature for four more hours to our lineup and Mazz’s credentials are huge pluses for Comcast SportsNet as we continue to build out our programming which features local, entertaining sports programming from 6:00 am to 1:30 am.”
Tyler Moody Promoted at CNN Radio. Eight-year CNN Radio veteran Tyler Moody is promoted from executive director to vice president of CNN Radio. The company says Moody will “oversee the editorial and operations teams, including affiliate services and CNN Radio’s more than 30 anchors, correspondents, producers and staff. He will also lead the business in strategy, product development and execution.” CNN lauds Moody for his work guiding the network through award-winning coverage of recent events including the earthquake in Haiti for which CNN won a Sigma Delta Chi award for breaking news coverage. Moody takes over for Victor Kong who returns to Miami to be near his extended family.
Smith/Sabatino Show Debuts on WNYM, New York. Emmy Award-winning news anchor and journalist Rolland G. Smith and veteran broadcaster Carl J. Sabatino are teaming up for a Sunday evening talk radio program to air on WNYM, New York called “Smith/Sabatino.” The new program is described as one that “focuses on what we’re all exposed to in the news and why it’s there. Smith and Sabatino face issues with a practical slant to events and everyday problems. Their message is one of a common approach and an understanding of those issues and interests that address our lives in the most significant ways. The program also presents a light and entertaining side, one that balances the hard issues with conversation and talk about the diversions and distractions of life.” Smith is well known for his work at WCBS-TV and WWOR-TV in New York. Sabatino is a former CEO of World Television, senior consultant for CNN Radio, WTFM, and WNEW in New York and broadcast executive for Dow Jones/Wall Street Journal Television.
TALKERS Weekly Affiliation Roundup. The Wall Street Journal Radio Network’s “The Daily Wrap from The Wall Street Journal with Michael Castner” is added to the program schedule at Saga Communications stations WTAX, Springfield, Illinois; KGMI, Bellingham, Washington; WKVT, Brattleboro, Vermont; and WHMP/WHNP/WHNQ, Northampton, Massachusetts. KICD, Spencer, Iowa and the Northampton, Massachusetts stations also add “The Wall Street Journal This Morning” to their lineups…..America’s Radio News Network gets its news block programming added to Renda’s WMNY, Pittsburgh as the station flips from business talk to a news/talk format.
The Fed’s Bleak Economic Outlook Top News/Talk Story for Week of September 19-23. The bleak economic outlook announced by the Fed this week was the #1 topic on news/talk radio and landed atop the Talkers TenTM chart. At #2 is President Obama’s debt reduction plan. Following at #3 is the 2012 presidential race and the Thursday evening GOP debate and at #4 is the global financial markets activity. The Talkers TenTM is a chart published weekly at Talkers.com that shows the most-talked-about stories and people on news/talk radio according to ongoing research from TALKERS. View the entire chart by clicking on the banner below.