Talk Radio/Media Industry News
Saga Communications Reports Q2 Revenue Up 1.6%. Net revenue for the second quarter of 2015 for Saga Communications was $34.4 million – an increase of 1.6%. The company reports that free cash flow decreased $281 thousand to $5.7 million. Station operating expense increased $812 thousand to $24.3 million (station operating expense includes depreciation and amortization attributable to the stations). Operating income was $7.5 million. Net income for the period was $4.5 million ($0.77 per fully diluted share). Taking a look at the radio division, net operating revenue was $29.1 million, an increase of 0.6% over the same period a year ago.
Michael Harrison Chats with Former FEMA Director (and Current KHOW, Denver Talk Host) Michael D. Brown as 10th Anniversary of Hurricane Katrina Approaches. It was almost a decade ago (August 23-31, 2005) that Hurricane Katrina slammed into the Gulf Coast of the United States with winds of up to 175 mph and flood waters of biblical proportions rising from the ocean and falling from the sky — leaving in its wake almost 1,900 fatalities, $108 billion in damages, and countless casualties and lives upended. Michael D. Brown – the Director of the Federal Emergency Management Agency (FEMA) at the time and Under Secretary of Homeland Security (“Brownie, you’re doing a heck of a job”) became the official poster boy for everything that went wrong with the federal government’s too-little-too-late response to one of the greatest disasters in American history. Some of the criticism that fell upon Brown was deserved – but much of it wasn’t. After all, it was an epic crisis and involved numerous overlapping agencies, governments, and politicians charged with making things right. Brown took a severe beating from the media as well as a proverbial bullet for the team and stepped down from his position with the Bush Administration. A lawyer by trade, Brown went on with his life, taking away an enormous amount of wisdom and experience from the episode. Undaunted, he began speaking to groups around the country about the insidious side of politics, and the human complexity of management and team play. He wrote a candid book about his role (and responsibility) in Katrina — Deadly Indifference: The Perfect (Political) Storm, Hurricane Katrina, the Bush White House, and Beyond (Taylor Trade, 2011). He also began a successful talk show hosting career in Denver – first at KOA and then at KHOW, where he presently presides over a daily program 4:00 pm to 6:00 pm MT. In the newly posted installment of the weekly international hit podcast “Up Close and Far Out” (8/4), Brown is interviewed by TALKERS publisher Michael Harrison about inside-Washington politics, the war on terror, the nature of the political mind, the psychological profile of presidents, the general state of media and journalism as well as what his life is like as a big market talk show host 10 years after Katrina. To hear this must-listen conversation, please click here or click on the “Up Close and Far Out” player located in the right hand column on every page of Talkers.com.
Nielsen Audio Releases First Round of July 2015 PPM Data. The first of four rounds of July 2015 PPM ratings data from Nielsen Audio has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Philadelphia, Atlanta, Nassau-Suffolk (Long Island), Riverside, San Jose, and Middlesex-Somerset-Union (New Jersey). The July 2015 survey period covered June 18 through July 15. You can find the complete ratings from subscribing stations here. Additionally, TALKERS and RadioInfo managing editor Mike Kinosian provides his “Ten Takeaways” from this group on the main page of our sister publication here.
Report from Podcast Movement. Longtime ABC News Radio journalist Richard Davies has been working with his co-host Jim Miegs on their podcast “How Do We Fix It?” since retiring from the network news radio business. He recently attended the Podcast Movement conference in Fort Worth, Texas. Davies reports that the recent success of “Serial” and the PR Marc Maron received for President Obama’s appearance on his “WTF?” podcast has given hope to the thousands of podcast “newbies.” “Marketers and tech firms are taking note of podcasting’s recent growth. Some companies sponsored booths and took part in Q&A sessions at Podcast Movement.” Read Davies’ entire report here.
Odds & Sods. Sports talk station KHTK, Sacramento has a new program director as Kevin Sherrets returns to the station where he began his career 18 years ago. Sherrets leaves his APD gig at Bonneville’s KKFN, Denver “104.3 The Fan” to join the CBS RADIO sports outlet…..FOX News Radio is providing GOP debate coverage to its affiliate stations. It will offer live anchored coverage of the Cleveland debates with Jared Halpern anchoring and Debbie Georgatos serving as analyst.
Nielsen’s ‘Audio Today’ Report: Blacks and Hispanics Account for Almost One Third of National AQH Audience. The quarterly radio audience report from Nielsen finds that “the broad national radio audience (those 12 or older) has hit an all-time high for the second year in a row: 245 million.” This 2015 Q2 report focuses on minority listening and Nielsen’s data shows that a “record 71.7 million Blacks and Hispanics combine to account for almost a third (29.3%) of the national AQH audience. These Black and Hispanic consumers spend more time with radio each week than any other group, and possess enormous buying power for advertisers looking to reach a qualified audience when they are away from home and in the marketplace ready to purchase.” See Nielsen’s report here.
Cool Job Opportunity. Salem Radio in New York is looking for a dynamic individual to join the sales team for “AM970 The Answer,” which is news/talk format, and the legendary WMCA “AM570 The Mission, New York’s Christian Talk.” Compensation is commensurate with degree of experience and skills. This is a fabulous career opportunity for the right individual with one of the finest broadcasting companies in America. Salem Media Group is an Equal Opportunity Employer. Sales experience involving media is a must. Undergraduate degree required. A unique opportunity to work closely with Jerry Crowley and Phil Boyce, two proven winners and innovators. For more information and to apply, click here.
2016 Presidential Candidates-Trump Criticisms, Planned Parenthood Videos Scandal, Cecil the Lion Death, New Obama Emissions Regulations, Battle Against ISIS, Baltimore Violence, and Search for MH370 Debris Among Top News/Talk Stories Yesterday (8/3). The activities of the candidates for president in 2016, the criticisms of Donald Trump and the possible entrance of Vice President Joe Biden in the race; the potential vote to defund Planned Parenthood in the wake of the videos scandal; the continuing outrage over the hunting of Cecil the lion; President Obama’s new power plant emissions regulations; the air strikes on ISIS targets in Syria; the Baltimore police request federal assistance as violent crime continues to skyrocket; and the search for more potential debris from flight MH370 were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Hubbard Radio Invests in Podcasting; Acquires 30% Share of PodcastOne. A statement from the two companies announcing this deal says, “The companies will work closely on synergies in content development, cross-promotion, brand development, new technology opportunities, and local, regional and national joint marketing and advertising. The investment will also allow for rapid expansion of sales and marketing resources, along with the ability to service more clients, as PodcastOne continues its phenomenal growth trajectory since being founded just three years ago by Kit Gray and Westwood One founder and chairman emeritus Norm Pattiz.” It’s being reported that Hubbard Radio has invested $10 million in PodcastOne, however TALKERS sources hear the actual amount may be north of that. The announcement from Pattiz and Hubbard Radio chair and CEO Ginny Morris states that the agreement maintains PodcastOne and parent company Courtside Entertainment Group’s independent control of all operations. Morris comments, “We could not be more pleased and excited to have the chance to collaborate with Norm Pattiz and Kit Gray. These great audio mavericks have a vision that we believe in and are honored to be a part of. Great content always wins, and to make great content available at the convenience of the consumer is a natural evolution and one that our industry is beginning to embrace. It will provide additional options that expand our audience and build the value of our existing assets.” Pattiz adds, “They say you’re judged by the company that you keep. In that case, my reputation just got a huge boost. I am so looking forward to working with Ginny and her entire team. The accomplishments of the Hubbard family in the broadcasting, content and media worlds speak for themselves. I view this as not only a great deal for both of our companies, but more importantly for the radio industry as a whole. Embracing all forms of audio distribution, from broadcasting to streaming and on-demand, is what will drive radio as a medium continually growing and on the cutting edge.” The PodcastOne talent roster includes Adam Carolla, Shaquille O’Neal, Steve Austin, Dan Patrick, Chris Jericho, Penn Jillette, Nicole “Snooki” Polizzi, Shawn and Larry King, Laura Ingraham, Dr. Drew, TheCHIVE, the newly launched Mark Schlereth podcast, plus WNYC’s Radiolab, Freakonomics and many more. This Hubbard-PodcastOne deal comes just a week after it was announced that E.W. Scripps has acquired podcast platform Midroll. Pictured above are (from l-r): Pattiz, Morris and Gray.
McCausland, Saunders Named iHM Market Presidents. Effective immediately, Jeff McCausland (left) is named market president of iHeartMedia Wichita, while Matt Saunders (right) is appointed market president of the company’s Springfield, Missouri stations. Regional market president Beth Davis comments, “Jeff McCausland is a well-respected media leader in the Wichita community. His knowledge of the media landscape and relationships with clients and businesses in Wichita will add to the market’s current track record of success. Matt Saunders’ many years of building successful sales teams and client relationships make him the ideal leader for our Springfield cluster.” McCausland most recently was general manager of Wichita television stations KSAS and KMTW. He began his career in 1990 as part of the sales staff at (formerly Clear Channel now) iHeartMedia Wichita’s KRBB, before joining KSAS-TV as local sales manager. He will oversee adult contemporary KRBB “B-98″; KTHR “Wichita’s Alternative”; CHR KZCH “Wichita’s Hit Music Station”; and KZSN “Wichita’s New Country – The Bull.” Meanwhile, Saunders has been with iHeartMedia for more than three years, most recently in St. Louis as vice president of sales. Prior to that, he held management positions at CBS Radio, Emmis, and Sinclair. The iHeartMedia Springfield, Missouri cluster consists of adult contemporary KGBX “Lite Rock Favorites”; KGMY Fox Sports 1400″; country KSWF “The Wolf”; hot AC KTOZ “Alice@95.5″; and classic rock KXUS “US-97.”
‘Cecil the Lion’ Story Capturing Huge Interest as Talk Radio Topic. According to TALKERS research on the most-talked-about topics on news/talk radio each week, the story of Zimbabwean lion Cecil’s death at the hands of American trophy hunter Dr. Walter Palmer was the second most-talked-about topic on the airwaves last week, topped only by Donald Trump’s involvement the 2016 presidential race. According to TALKERS VP/executive editor Kevin Casey, “I do not remember any animal rights story capturing the public attention or generating anywhere near the amount of air time that this story has, and according to initial indications in today’s (8/3) Monday data, it is continuing into yet another week. Talk hosts are telling us that the heavy phones indicate huge public interest and emotion about this story and the many issues it raises. What makes it fascinating as a talk subject is the fact that callers – although mostly outraged by the dentist’s deed – reflect a variety of opinions on the subject. There are many that are outraged by the outrage! It is also prompting a large number of first-time callers.” Award-winning news broadcaster, Lori Lundin of WTOP, Washington, DC and the Washington Examiner – who is also an animal rights issue journalist — says the issue will likely prove to have been the “straw” triggering a historical tipping point in the public’s awareness and concern for the plight of animal suffering at the hands of human beings. Lundin hosts an experimental radio show on TalkersRadio titled “Vox Animali” that focuses exclusively on the subject of animal rights. To hear a conversation between Lori Lundin and TALKERS publisher Michael Harrison about this, please click
Odds & Sods. Greenville, South Carolina news/talker WYRD-FM “106.3 WORD” is announcing election season programming to air later this week. The Entercom station’s afternoon host Bob McLain and news director Lee Rogers will host a debate for the Greenville City District 1 Seat this Friday, August 7 from 6:00 pm to 6:30 pm. Also, the station is presenting its own pre-debate program ahead of the first GOP primary debate from Cleveland on Thursday, August 6. The program will be hosted by station personality Tara Servatius. Then at 9:00 pm, while the station is airing audio from the debate, Servatius will be joined by McLain and midday personality Vince Coakley for an “Online Debate Party” where listeners can comment about what’s taking place in the debate via Facebook…..WOR, New York morning show co-host Len Berman recently made one of his regular appearances on NBC’s “Today” show to present his “Spanning the World” segment – a feature he’s been hosting for more than 20 years. This time, he brought a video crew with him to make a behind-the-scenes at 30 Rock video for the WOR website. You can see it here. Berman has been co-hosting the WOR morning show with Todd Schnitt since late January.
Jim Bohannon Helps WTAD, Quincy, Illinois Celebrate 90th Anniversary. WTAD in Quincy, Illinois is one of the oldest radio stations in the Midwest and it celebrated its 90th anniversary over the weekend. Westwood One personality Jim Bohannon served as the keynote speaker for the station’s celebration that included an on-air retrospective, followed by an evening affair with a crowd of more than 200 former station staffers, clients, friends, family, and listeners. Bohannon and comedian Tim Slagle regaled the guests at Quincy’s State Room. In addition, Bohannon (left) and his wife Annabelle (right) visited the station’s weekend news anchor Kevin Payne (center), who is rehabbing after a severe auto accident several months ago.
Cumulus Media’s 2015 Q2 Report: Net Revenue Dips 8.8%. That negative number is not so surprising because Cumulus had issued forward-looking statements that predicted results pretty much in line with what the final numbers turned out to be. Net revenue for the quarter was just shy of $300 million, accounting for the 8.8% decrease compared to the same period a year ago. Broadcast advertising was down 8.4% and the digital advertising category was off 19.5%. Further breaking down the broadcast advertising category, network and national sales took the biggest hits – down 16% and 10.8%, respectively – and local ad sales slipped 3.9%.
Cooke: Local Radio Still an Opportune Career Path. In a brand new installment of Talkers TV, media consultant Holland Cooke calls “this latest round of corporate cutbacks real scary.” And he predicts there are more firings to come saying, “financially, it’s inevitable.” Still, Cooke reckons, “This can be an opportune time for on-air talent,” because, in his view, “so much of what now comes out the speaker has been automated and voicetracked and has become so ‘un-local,’” and because “listeners and advertisers can hear the difference.” In a two-part series in his monthly newsletter, HC outlines where employment opportunity lies and what salaries are typically being paid. And Cooke stresses two skills imperative for today’s job-seekers: digital production savvy, and, as he puts it, “knowing how to actually get hired.” He emphasizes that “simply knowing how to do your job won’t GET you your job.” If you attended Talkers New York 2015, you already have part one, in the June issue of Holland’s newsletter, which was distributed at the conference. Part two is in the August issue, which is available even to non-subscribers. Click here for download instructions. To view Cooke’s presentation on Talkers TV please click on the Talkers TV box in the upper right hand column on every page of Talkers.com.
ESPN Radio Announces August Lineup for Former Cowherd Slot. With the recent benching of soon-to-be-exiting personality Colin Cowherd, ESPN Radio goes to its O&O stations as well as the network for talent to fill the 10:00 am to 1:00 pm ET network time slot. Next week, KEPN, Los Angeles “ESPN LA 710” afternoon drive hosts Max Kellerman and Marcellus Wiley will be heard nationally. The weeks of August 10 and 17 belong to network personality Michelle Beadle and ESPNLA’s Ben Lyons. For the week of August 24, WMVP, Chicago afternoon drive duo Tom Waddle and Marc Silverman – a.k.a. “Waddle & Silvy” – will be featured on the network program. ESPN Radio has not yet announced a permanent show to fill the spot where “The Herd with Colin Cowherd” aired.
KTAR-FM, Phoenix Newsman Ned Foster to Retire. After a career that has spanned 40 years in radio news, “Arizona’s Morning News” anchor Ned Foster will retire from the station at the end of November. The Boston native is enshrined in the Arizona Broadcast Hall of Fame. Foster, who has worked at such heritage signals as WBZ-AM, Boston; KFWB, Los Angeles; and WOWO, Fort Wayne, says, “It’s hard for me to believe how fortunate I’ve been and how much fun I’ve had. I am humbled and gratified beyond words that so many people over so many years found it worth their while to tune in. Thank you!” Bonneville Phoenix VP of content and operations Ryan Hatch adds, “Ned is the consummate newsman and he’s had an absolutely remarkable career. We can’t thank him enough for helping Arizona commuters get to work informed and on-time each morning.”
Odds & Sods. A joint effort between Alpha Media Portland and Seattle’s Feedback Media is bringing the business talk radio show “Business Briefing” with Brian Bushlach to Sinclair Radio’s news/talk KVI, Seattle. The show – a popular Portland market program for the past 10 years – will air on Saturday mornings at 8:00. Bushlach says, “Seattle is the epicenter of American business. Boeing, Microsoft, Amazon, Starbucks, Costco, Nordstrom, Expedia and Alaska Airlines have become household names, but think about companies like Tommy Bahama, Trident Seafoods, REI and others who are also leaders in their sector. We’re looking forward to featuring companies big and small, with execs and owners sharing their stories each weekend.”…..Media commentator and public relations expert Raynard Jackson is sitting in for Roland Martin on his nationally syndicated midday talk radio show (7/30 and 31). Jackson’s guests include actress/entrepreneur Erika Alexander, hip hop artist BriaMarie and former NFL player Mike “Scooter” McGruder…..ABC Radio announces some of the special Labor Day programming it is offering. The three one-hour specials are: “The Election Show: 16 Things to Know Before 2016,” co-hosted by ABC News correspondent Cheri Preston and ABC News political director Rick Klein; “Back to School Survival Guide,” hosted by Michelle Franzen; and “Streamline and Simplify Your Life,” hosted by Scott Goldberg…..Football season is upon us and FOX Sports Radio says its continuing a partnership with Big Ten Network to present an audio simulcast of the latter’s “BTN Live” television show to radio station affiliates. Beginning August 10, the program will be available for air Monday through Friday from 6:00 pm to 7:00 pm ET. The show is hosted by Big Ten Network personalities Dave Revsine, Mike Hall and Rick Pizzo, with Big Ten Network analysts Gerry DiNardo, Howard Griffith and other special guests…..Woof Boom-owned news/talk WHBU-AM, Anderson-Muncie, Indiana (also heard on translator W279CL, Anderson at 103.7 FM) moves local personality Doug Zook to the 7:30 am to 9:00 am slot and begins airing Premiere Networks’ Sean Hannity in the afternoon drive daypart.
TALKERS Weekly Affiliate Roundup. The sports talk show “Jay Mohr Sports” from Premiere Networks and FOX Sports Radio Network is added to the lineup at the following stations: KVET, Austin; KHKA, Honolulu; WOLF-AM, Syracuse; KQWB, Fargo; and WKGN, Knoxville…..The Envision Networks-syndicated Sunday night talk show “The John and Leah Show,” featuring hosts John Ziegler and Leah Brandon, is added to the lineup at WPGP, Pittsburgh “AM 1250 The Answer.”…..The GCN-syndicated “Freedom Feens” show is added to the program schedule at KTKK, Salt Lake City.
WQAM, Miami Covering College Football. Pictured here (from l-r) are: Miami Hurricanes play-by-play voice Joe Zagacki, WQAM afternoon drive host Marc Hochman, and Ohio State Buckeyes head coach Urban Meyer at the Big 10 media days in Chicago. Hochman tells TALKERS that the station partnered with the Capital One Orange Bowl to broadcast from all of the major college conference media days.
2016 Presidential Candidates and Trump Criticisms Tie for Top Spot on Talkers TenTM for Week of July 27-31. The activities of the candidates for president in 2016 and the extreme media attention Donald Trump is receiving tied for the most-talked-about news/talk radio stories of the week. At #2 was the case of the hunting and killing of Cecil the lion by a Minnesota dentist. Coming in at #3 was the Planned Parenthood videos scandal and following at #4 was the debate over immigration policy in the United States. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. View this week’s chart here.
iHeartMedia Reports Q2 Revenue Up 4%. The privately-owned iHeartMedia announces its Q2 financial numbers and reports revenue was $841 million – up 4% compared to the same quarter in 2014 – and stating that it saw “strength across the business (core local and national broadcast advertising revenue, traffic and weather business, syndication business and events).” The company says its expenses rose 5% year-over-year attributable to “event production costs, timing of barter and trade expenses, sales compensation expense and costs related to music licenses and performance royalties.” Chief operating officer and chief financial officer Rich Bressler says in a press release, “We’re pleased with the revenue and OIBDAN growth we achieved this quarter. We continue to invest in our capabilities across both iHeartMedia and outdoor to realize the full value of our multi-platform assets. With no significant debt maturities until 2018, we can continue focusing on growing the top and bottom lines across our business segments.” Total debt for the media giant is reported as just shy of $20.4 billion.
Stigall: The Importance of Talk Radio. WPHT, Philadelphia morning drive host Chris Stigall writes in a piece published in TALKERS today about recent events that have given him pause to reflect on the value of talk radio to the greater society. Stigall says that an important cog in the media machine would be missing if talk radio did not exist. He says, “Call talk radio propaganda if you’d like, but it can only thrive if it offers something consumers want to hear and delivers results to advertisers and sponsors. I know in our show’s case we’re blessed with both. Whether it’s Limbaugh’s leading voice of conservatism, Levin’s case for millennials to engage in their country’s political future, Hannity’s demands for more scrutiny of a taxpayer-funded entity, or simple assessments of current and future leaders’ character – talk radio is the only place it’s found consistently.” Read Stigall’s entire piece here.
iHeartMedia Charlotte Hikes Hotchkiss to Market President. Senior vice president of sales Keith Hotchkiss is elevated to market president of iHeartMedia‘s six-station Charlotte operation. Hotchkiss remarks that, “iHeartMedia Charlotte boasts some of the most talented on-air hosts, programmers, and sales professionals in the country. It is my goal to lead and expand, providing innovative solutions for our client partners across all our platforms, while also creating the best radio for our listeners. This is an exciting time to be in the radio industry. I could not be more proud to represent one of the world’s most enterprising media companies in one of the nation’s greatest cities.” Prior to being transferred to Charlotte, Hotchkiss spent more than 15 years at the company’s Cleveland cluster, where he ultimately became general sales manager. With (6+) Nielsen Audio June 2015 PPM market share and market rank in parentheses, iHeartMedia’s Charlotte cluster consists of country WKKT “The Kat” (7.3, #3); classic rock WRFX “The Fox” (6.5, #4); adult hits WLKO “The Lake” (6.3, #5); CHR WHQC “Channel 96-1″ (5.3, #7); and WEND “New Rock 106.5 – The End” (3.1, #12 ). WRFX-HD2 “Fox Sports FM 98.7″ does not appear in Charlotte’s June sweep.
Odds & Sods. The news/talk format airing on WMEL, Cocoa Beach, Florida and operated by John Harper’s Broadcast House LLC will move to Genesis Communications’ WIXC (licensed to Titusville, Florida) beginning Sunday, August 9. Rama Communications has been leasing the station to Broadcast House…..Matt Jones’ “Kentucky Sports Radio” will continue to be heard on stations in the Blue Grass State as Jones renews with the network. The show airs from 10:00 am to 12:00 noon on WKJK, Louisville; WLAP, Lexington; and other iHeartMedia stations across the state using the Kentucky News Network…..Christopher “Jack” Johansing is promoted to marketing director at Benztown. He’s been with the company for the past five years serving as coordinator, web, marketing & affiliate relations.
Cecil the Lion Case, 2016 Presidential Candidates-Trump Criticisms, Planned Parenthood Videos Scandal, Iran Nuclear Deal, Bill Cosby Rape Allegations, Samuel DuBose Slaying, Lois Lerner-IRS Case, and the NFL’s Tom Brady Decision Among Top News/Talk Stories Yesterday (7/29). The case of the Minnesota dentist who hunted a protected lion in Zimbabwe and the public outcry; the activities of the candidates for president in 2016 and the intense scrutiny of Donald Trump; the aftermath of the release of videos showing Planned Parenthood doctors haggling over the price of body parts from abortions; the proposed nuclear deal with Iran; the rape allegations being leveled against Bill Cosby; the slaying of unarmed motorist Samuel DuBose in Cincinnati by a police officer; new allegations of Lois Lerner destroying evidence in the IRS scandal; and the NFL’s upholding of the four-game suspension of Tom Brady were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Benz To Depart WEEI-FM. Revealing on Twitter that he “underestimated the difficulties that go along with working a job in one city while trying to maintain a home and marriage in another,” Entercom sports WEEI-FM, Boston mid-day “MFB” co-host Tim Benz will return to Pittsburgh early next month. Boston-born Benz joined WEEI-FM approximately 14 months ago from iHeartMedia Pittsburgh. In addition to being sports director of that company’s six-station “Steel City” cluster, Benz did morning drive on alternative WXDX “The X.” According to Benz, Boston was “every bit the city” he wanted to experience; however, he notes that it is best for him “personally and professionally” to be back in Pittsburgh with his wife Kate. No details were released about his new assignment in Pittsburgh, where the two sports outlets are iHeartMedia’s WBGG “970 ESPN” and KDKA-FM “The Fan,” owned by CBS Radio – the parent of WEEI-FM format rival WBZ-FM “The Sports Hub.” Benz – who angered many locals by remaining partial to the Pittsburgh Steelers – will do his final “MFB” show tomorrow (Thursday, 7/30). The other members of “MFB” are former Boston Red Sox super-sub Lou Merloni, and ex- New England Patriots tight end Christian Fauria. Benz’ father is Dr. Edward Benz Jr., the president and chief executive officer of Boston’s renowned Dana Farber Cancer Institute.
WW1’s Bouvard: What If Brand Advertising Were Based on ‘Cost Per Awareness?’ In the current edition of his regular blog post, Westwood One chief marketing officer Pierre Bouvard uses recent data from an Ipsos study of the media campaign for the July 15 Amazon Prime Day Sales event to illustrate the effectiveness of radio versus TV and online in this campaign. Bouvard notes (as TALKERS published last week) that Ipsos reports “radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online. Of those exposed to radio ads, 52% made a purchase versus TV (39%) and online (48%).” He goes on to say that, contrary to what one might expect, radio did a better job of targeting 18-34s than TV or online. But what Bouvard really gets at is how much was spent by Amazon on each medium and he posits that if brand advertising were sold on cost-per-awareness basis, radio would have come out on top in this case. Here’s why: Amazon spent $6 million on TV for a 34% ad recall (among 18-34s), resulting in a $177,000 cost-per-awareness point, while it spent $1.4 million on the radio campaign for a 14% ad recall that results in just $100,000 for each cost-per-awareness point. Read Bouvard’s entire piece here.
Odds & Sods. Radio consultant Kipper McGee’s new book, Brandwidth: How Big Broadcasting Missed the Mediamorphosis, is out and ready for shipment. McGee describes the book saying he “reveals the common traits of the biggest failures and offers powerful takeaways for ANY brand planning to thrive in the ever-changing digital world order.”…..Former North Carolina State tight end and NFL player Mark Thomas is leaving sports talk WCMC, Raleigh “99.9 FM The Fan” after almost eight years to join the marketing and ad firm Krash Creative. Thomas hosts the Mark and Mike show with Mike Maniscalco…..The NHL’s Florida Panthers radio play-by-play broadcasts will continue to be heard on flagship WQAM, Miami after CBS RADIO reached an agreement to extend their deal. “Red Deer” Randy Moller will continue to call the action from the booth. As part of the partnership, WQAM will air a 30-minute pregame show and a 15-minute postgame show. The station will also broadcast weekly updates, and exclusive interviews with Panthers head coach Gerard Gallant, Panthers players and other hockey personalities. A 60-minute “Panthers Insider” program hosted by Moller will air on Saturday mornings. The Panthers will also receive comprehensive promotion on CBS RADIO stations country WKIS and hip hop WPOW…..Greater Media sports talker WPEN-FM, Philadelphia “97.5 The Fanatic” will be the radio outlet for the Arena Football League’s 2015 East Division Champion Philadelphia Soul as it enters the playoff round of competition. The station’s Joe DeCamara and Soul general manager Tom Goodhines will provide color commentary…..Univision takes over Spanish-language broadcasts of Chicago Bears games from SBS as its WVIX and WVIV simulcast and WRTO-AM have acquired the rights in a new multi-year deal. Hector Lozano and Omar Ramos will be in the booth for play-by-play duties.
Former WWL and WRNO, New Orleans Host Andre Trevigne Dead at 66. Longtime New Orleans TV and radio personality Andre Trevigne got her start in radio in Chicago but rose to prominence after moving back to her hometown of New Orleans and shifting from radio to television. She worked at WWL-TV where she partnered with Eric Paulsen to co-host that station’s morning news program. She went back to radio as a talk show host at WWL-AM in 1999 and stayed there through 2004. She hosted a radio talk show on WRNO from 2006 through 2009. Trevigne died in hospice after a long illness.
KMOX, St. Louis’ Charlie Brennan Spearheads Ferguson Clean-Up. As the one-year anniversary of the death of Michael Brown in Ferguson, Missouri approaches, KMOX, St. Louis mid-morning personality Charlie Brennan came up with the idea of a community clean-up to help the community bounce back. Almost 400 volunteers turned out for a massive clean-up of West Florissant, the street that became ground zero for the protests, looting and fighting that would occupy the area for weeks. Pictured here is Brennan (standing) broadcasting from the station’s remote base during the clean-up.
2016 Presidential Candidates-Trump Criticisms, Obama’s ‘Could Win Third Term’ Comment, Planned Parenthood Videos Scandal, Bill Cosby Rape Allegations, Minnesota Dentist Lion Hunt Controversy, Iran Nuclear Deal, Immigration Policy-Syrian Refugee Influx, Tom Brady Suspension Upheld Among Top News/Talk Stories Yesterday (7/28). The activities of the candidates for president in 2016 and the intense scrutiny of Donald Trump; President Obama’s statement that if he could run again, he’d win; the ongoing controversy over the videos showing Planned Parenthood doctors haggling over the price for body parts from aborted fetuses; the ballooning allegations of rape against Bill Cosby; the case of a Minnesota dentist who paid to kill and African lion; the uncertain state of the nuclear deal with Iran; ongoing debate over America’s immigration policy and concerns over an influx of Syrian refugees; and the upholding of the four-game suspension of New England Patriots quarterback Tom Brady were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.